Bob Cargill’s Marketing Show
A Few Words with Sally Hild

A Few Words with Sally Hild

July 29, 2020

Episode 107 - A Few Words with Sally Hild 


In this episode, I talk to Sally Hild, Nonprofit Director of The Wayside Inn Foundation, about the legendary Longfellow's Wayside Inn in Sudbury, Massachusetts, and what she and her colleagues have been doing to pivot during the coronavirus pandemic. 


About Sally Hild

Hired as the first Nonprofit Director of The Wayside Inn Foundation in October 2019, Sally Hild was brought on board to strengthen the organization’s nonprofit identity, increase community engagement, and amplify development activities. Sally is in charge of spearheading broader history programs and exhibits that support The Wayside Inn Foundation's educational mission. Sally holds a Master of Arts in Historic Preservation from Boston University’s American and New England Studies program. With extensive experience in nonprofit organization management, before joining The Wayside Inn Foundation, Sally served as Executive Director of the Sudbury Historical Society in Sudbury, Massachusetts and at the Cambridge Historical Society in Cambridge, MA. Sally also worked for 6 years in Sudbury's Office of Planning and Community Development. Having grown up in CT but with family in the Massachusetts area, trips to The Wayside Inn for family gatherings were frequent and helped to grow early on an interest in historic preservation, American and New England studies, museum management, and educational programming. She is an active community volunteer and lives in Sudbury with her husband and two sons.

A Few Words with Kathy McConnell

A Few Words with Kathy McConnell

July 9, 2020

Episode 106 - A Few Words with Kathy McConnell

In this episode, I talk to transformational marketing professional, Kathy McConnell, about marketing, social media and golf - yes, golf. During our conversation, Kathy talks about how when she was about 10 years old, she "really started to fall in love with marketing because I opened up a lemonade stand." Don't miss the rest of the story!

About Kathy McConnell (from her LinkedIn profile)

Kathy is the epitome of optimist. She believes that we are all in bloom, forever growing ourselves, and our interests. As a marketing consultant, Kathy teaches small businesses the "how to" in marketing. From social media to email to website optimization, she takes her 25 years of corporate marketing knowledge and applies it to real life. With her exclusive brand workbook, developed for and with clients, and honest conversation, Kathy steers you in a direction you are comfortable with. Clients appreciate her upfront and no BS approach to teaching.

She is open to teaching all aspects of the digital realm from Google Drive and Microsoft Sharepoint, Kathy can help you organize and structure your team to enter the digital revolution. Not just another marketing consultant, Kathy is able to analyze and dissect your businesses most pressing challenges - and turn them upside down!

A Few Words with Sharon Grimm

A Few Words with Sharon Grimm

June 25, 2020

Episode 105 - A Few Words with Sharon Grimm

In this episode, I talk to relationship marketing professional, Sharon Grimm, about everything from SendOutCards to marketing during the pandemic, social media to just plain having fun and being positive. 

About Sharon Grimm (in Her Own Words)

I am an Executive Relationship Marketer with SendOutCards! The system builds relationship
by sending greeting cards and gifts of appreciation. Via our App or online website you are able to
create REAL personalized cards that we print, stuff and mail for you. For a fraction of your
marketing budget, you can be building better relationships which ultimately allows you to GAIN
and RETAIN Clients!

Previous Jobs – Director of Marketing for Hudson Family Dental, HS Math Teacher, Accounting
Assistant, CEO of the Grimm Household aka Stay –at –home – Mom for 11 years, during that
time I was an active member of a National Mother’s Organization called Mothers & More

Current Volunteer Positions: Executive Board Member of MetroWest Women’s Network, BIRC

Family – Married to Cliff of over 26 yrs. Cliff works from home and is a talented Software
Engineer. My two sons Cody (24) Environmental Scientist in Vermont & Austin (21) Apprentice
Electrician at Giombetti Electric in Marlboro

GrandPets- Ania & Ranger to young German Shephards full up spunk! Follow us on Facebook to
see pet adventures

Hobbies – Hiking, jogging, meditation, strength training, and I run 5K's a few times a year & My
hubby & I crew for Hot Air Balloonist locally as we can possible and my newest is GOLF as it
combines all of these together!

Town – Hudson MA for 17 years, prior Berlin for 9 Home Town: Groton MA

Burning Desire – To move to a Lake home within the next 5 years!

Something you may not know: I've ran 3 Tuft 10k's!

Key to Success: Following up and never giving up on a bad day!

Complete 50 firsts before 50 by Nov 2nd! 50% there right now!

Accomplishments – Promoted to Executive in Nov 2017, VIP on the SOC Bootcamp Cruise in
April 2016, Sr Manager in March 2016, Held First NE SOC Showcase in Sept 2016 with over 65
in attendance, 2nd 99 in attendance, 3rd 258 Registered, 190 attended, 4th 100 attended.

Interest – Nature Hikes, Meditation, Camping, Fitness

Network –Hudson-Concord Elks, International Association of Home Staging -Boston Chapter
(BIRC), Central & MetroWest MA Women's Network, Berlin Country Club

Skills- Appreciation Marketing and Relationship building

Ideal Referral- Sales professional or business owner who have repeat clients who wish to
stand apart from their competition and see the value in appreciation marketing. I will provide a
relationship building system for them to Gain and Retain Clients and customers.

Entrepreneurs individuals who are looking for extra income: Retirees, Stay at Home Mom,
Empty Nester, College Grad looking for Personal Development orthose in career transition are
just a few that come to mind!

Top Product - Cards and over 400 gifts!

Top Problem Solved - No more stuffing, addressing, stamping, or forgetting to send cards.
SendOutCards stuffs, addresses, applies the correct postage and send it on the date you program
it too! Saves time and money! Plus sets you apart from competition in Business as the person
who goes that extra step!

My Ideal Referral Partner: Business, Sales, or Life Coaches, or your favorite Social

Sharon Grimm 978-618-2479 Please connect on LinkedIn &

A Few Words with Julia Khazan

A Few Words with Julia Khazan

June 16, 2020

Episode 104 - A Few Words with Julia Khazan

In this episode, I talk to innovative marketing professional, Julia Khazan, about marketing during these difficult days, customer-centricity, marketing, social media, job-seeking and more. 

About Julia Khazan (from her LinkedIn profile)...

A marketing professional who has experience as a business development manager who works the sales enablement process and smarketing very well. I am able to turns leads into satisfied customers within days with both marketing and sales methodologies. My sales ration is 50% on average and am able to attract customers beyond the target market.

Creator of, I have now helped over seven clients in the past two years in various industries: an online education institute and artists among them. Scaling start-ups is my passion via effective business and marketing strategy, inbound/outbound marketing, SEO, social media campaigns, email marketing, event planning, website management, UX and marketing campaigns.

Black Lives Matter

Black Lives Matter

June 4, 2020

Episode 103 - Black Lives Matter

Black lives matter. Saying so matters, too.

To think that in the year 2020 this country still has a problem with racism. That is not just sad, that is shameful.

As Nike has said so well in its timely, new ad, “Don’t pretend there’s not a problem in America.”

Whoever we are, whatever we do, wherever we live, we all have a responsibility to speak out and stand up against racism, bigotry, discrimination and injustice.

In both our personal and professional lives, we can’t be silent when such a big problem exists.

As brands, businesses, people and professionals, we all have a duty to stand together as one in the face of something so wrong and work hard to ensure that everybody in this country has equal opportunity to enjoy life, liberty and the pursuit of happiness. #BlackLivesMatter

A Few Words with Elizabeth Schaul

A Few Words with Elizabeth Schaul

May 26, 2020

Episode 102 - A Few Words with Elizabeth Schaul

In this episode, I talk to marketing strategist and women's empowerment leader, Elizabeth Schaul, about marketing, social media, leadership and much more. 

About Elizabeth Schaul (from Her LinkedIn Profile)

Energetic and experienced Marketing Manager and initiative leader with proven success managing people and projects in every facet of marketing. Launched and managed multiple websites; produced and facilitated content; elevated corporate social media strategy and accounts; implemented corporate email strategies and programs; initiated and organized events; drove public relations and marketing communications, developed and streamlined budget; impacted SEO and relevant keywords; harnessed CRM capabilities; produced and distributed email automations; improved analytics and applied insights from data; enriched branding; managed vendors and cross-functional teams, and more.

Solid foundation of digital and traditional marketing. Accustomed to delivering results in fast-paced environments with competing priorities. Savvy in B2B and B2C marketing with industry experience in e-commerce, retail, financial services, investment management, life science, advertising, non-profit, and hospitality. Exceptionally conscientious and diligent do-er ready to dig into any project. Ability to see a situation from different perspectives and achieve creative and inventive solutions. Critical thinker with strong analytical skills. Creative and dedicated team-player with a keen sense of initiative. Socially aware with a conscience.

Recognized for my creative ideas and ability to make them a reality. Known for inspiring and motivating others and creating a positive environment to bring a team together.



A Few Words with Brad McCormick

A Few Words with Brad McCormick

May 18, 2020

Episode 101 - A Few Words with Brad McCormick

In this episode, I talk to digital marketing consultant, Brad McCormick, about marketing and sales during this pandemic, entrepreneurism, innovation, creativity and his role as Vice President of Social Media on the board of directors of the American Marketing Association Boston.

About Brad McCormick (from His LinkedIn Profile)

I am a self-motivated problem solver, product marketing innovator, and calculated risk taker with the ability to bring new ideas to market from initial concept to execution on delivery. With more than a decade in sales and marketing experience covering retail and e-commerce with a perspective on local, regional, national and international business operations. Currently managing a digital marketing consulting business in e-commerce and digital media space.

Ridiculously Awesome Customer Service

Ridiculously Awesome Customer Service

May 11, 2020

Episode 100 - Ridiculously Awesome Customer Service

Businesses, especially small businesses, need to provide outstanding customer service to their customers and clients if they expect to succeed.

That’s almost always the case, of course, but that’s truer than ever during this pandemic when people are purchasing considerably less than usual.

How do brands and businesses, especially brick-and-mortar stores, survive these unprecedented times? How do they overcome a seemingly endless succession of obstacles and hurdles?

A good customer experience can make a difference between success and failure in these tough times.

Be responsive and available virtually 24/7.

Listen to your audience and meet, if not exceed, their expectations.

Make it easy for them to find you online, especially on social media.

Reinvent what you have to offer to align with the new normal.

Go above and beyond on behalf of everybody who reaches out to you, realizing how much they will appreciate you for the effort and reward you with their loyalty.

Be like Daniel Kenn, owner of Sudbury Coffee Works in Sudbury, who provided me with ridiculously awesome customer service recently.

A Few Words with Meaghan Edelstein

A Few Words with Meaghan Edelstein

April 14, 2020

Episode 99 - A Few Words with Meaghan Edelstein

In this episode, I talk to social media consultant, Meaghan Edelstein, about her new social media crisis strategy deck and how brands should be tailoring their marketing strategies and tactics during the coronavirus pandemic. 

About Meaghan Edelstein (From her LinkedIn Profile)

Currently accepting new clients.

I provide either short-term or long-term digital marketing consulting and execution. I am a sole practitioner and all work is completed by yours truly. I do not outsource any work.

For the past 12 years, I've immersed myself in social media. In 2007, I began documenting my personal battle with cancer via my blog, I Kicked Cancer’s Ass. Within 6 months of my first post, I founded the nonprofit organization, Spirit Jump, a grassroots nonprofit organization. Through the strategic use of social media, I was able to reach thousands of cancer fighters, survivors & supporters.

Through invaluable experience gained from running a highly successful blog & nonprofit, my social media passions continued to grow. I took on various freelance & in-house marketing jobs until I was hired as to create and produce social media focused conferences for Global Strategic Management Institute. Over the course of two years, I was responsible for producing over 17 highly successful executive level summits. In addition, I was the Vice President of Social Media for GSMI overseeing all social media marketing efforts including being the senior editor for the GSMI Social Media Strategies Summit blog. I also had the privilege of facilitating Social Axcess 25, GSMI’s executive working group.

In an effort to grow my skill set I began my freelance journey, crafting, implementing, maintaining & growing social communities, campaigns & contest for a variety of organizations from small businesses to publicly traded companies. My success in social media marketing has been nationally recognized & as a result, my opinions & insights have been featured in numerous publications including Mashable, Social Media Examiner & Inc.

I am also a licensed attorney in the state of Florida. 

A Chat with Kate Cwieka about Marketing During a Pandemic

A Chat with Kate Cwieka about Marketing During a Pandemic

April 9, 2020

Episode 98 - A Chat with Kate Cwieka about Marketing During a Pandemic

I had an excellent conversation recently with Avidia Bank's Katelin Cwieka recently about marketing and social media during a pandemic.
These are difficult times for everyone. We all need to hunker down and take care of ourselves, our families, our friends, our colleagues, our neighbors, even complete strangers.
As professionals, of course, this is not business as usual. How can companies and organizations adjust what they're saying to their customers and prospects in order to show empathy, concern, support and understanding. That's what Kate and I talk about during this conversation. Listen...

Kate Cwieka, AVP - Communications Manager, Marketing, Avidia Bank 

This social media marketing maven got her start with her own fashion and event blog.  After working as a freelancer and agency, she moved on to the financial marketing life at Avidia Bank.  

Kate isn’t limited to marketing and banking.  Kate is a lover of music and IPAs, so you may have even heard that she coordinated a beer collaboration between Avidia Bank and a local brewery which was launched at a music festival!  Her quest is to find ways she can make Avidia stand out in the market, usually through a long, thought out PR Stunt.  You can follow her on Twitter and Instagram at @BankSmartKATE.