October 11, 2018
Episode 35 - The Importance of Customer Service
It's known as friction.
It's anything that gets in the way of anything less than a stellar customer experience.
Brick-and-mortar retail operations can't afford to have any degree of friction come between them and their customers in this day and age.
There are simply too many competitors vying for the same sales, whether that competition is located down the street or somewhere on the internet.
Customer service can be the difference between success and failure.
Poor customer service is not only bad for business, it can put you OUT of business.
The best products, the best prices, the best marketing, the best advertising...can't overcome an abundance of friction.
September 21, 2018
Episode 34 - Create Social Media Moments and Memories for Your Audience
Look all around you. Everybody is taking pictures everywhere they go.
You want to capitalize on this trend.
Anything you do as a business, organization, team or individual needs to be optimized for social media.
Your people. Your office. Your content. Your events. Wherever you are, whatever you are doing, you want to be making it easy for your connections and customers to share something to do with your brand with their own respective networks.
Your fans and followers want to talk about you. They want to amplify everything about you to a wider circle of people. They’re looking for something to capture and disseminate via their own feeds on LinkedIn, Twitter, Facebook, Instagram and the like.
Give them the opportunities.
Give them the inspiration.
Create social media moments and memories for your audience.
September 11, 2018
Episode 33 - Take a Stand Like a Big Brand
Good for Nike.
I think it's incumbent upon brands and businesses to speak up for what they believe in...not just on behalf of sales.
It doesn't matter how they feel about the issue.
What matters is that they realize they have the platform and the responsibility to say something...as long as they believe they can make a positive contribution to the dialogue.
The marketer in me thinks this may even help, not hurt Nike's revenue.
But much more important, as a human being, I have greater respect for those who are authentic, transparent, open and honest.
People do business with people, not corporate logos.
Iconic swoosh or not, Nike just let consumers know that they are just like us.
Like it or not, they dared express an opinion and join the conversation.
In this day and age, that's more part and parcel of marketing than we may realize.
In the very near future, that just may be the norm, not the outlier.
Good for Nike.
Good for America.
September 4, 2018
Episode 32 - Out of Sight, Out of Mind on Social Media
Don’t be out of sight, out of mind on social media.
Fans, followers, customers, connections…they expect to see you here, there and everywhere on LinkedIn, Twitter, Facebook, Instagram, YouTube, wherever they congregate online.
If you want to build a business or a brand, you can’t afford not to be active on social media.
Opting out for personal reasons is one thing. No worries. Some people like their privacy.
Your friends and family may think you’ve gone into hiding, of course, but that’s your prerogative.
As a professional, though…it is expected nowadays that anyone who has anything to do with marketing, sales, advertising and PR has plenty to do with social media.
Anyone in business, really, should at least have a presence on social media. It’s the way we communicate today.
August 21, 2018
Episode 31 - Satellite Stages on Social Media
I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages.
His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans.
That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too.
Your website is your main stage, your presence on social media your satellite stages. Use LinkedIn, Twitter, Facebook, Instagram and the like to give your own audience the opportunity to see and hear more from you as a human being, not just a corporate logo.
Put yourself out there.
Connect with your followers.
Engage with your fans.
Use social media like a series of satellite stages on which you display a more believable and authentic you.
August 7, 2018
Episode 30 - How do you drive traffic to your website?
There are countless ways to drive traffic to your website, but social media may be the best among them. Listen.
July 31, 2018
Episode 29 - Be Busy Like Busy on Social Media
Be busy on social media.
Be busy like Busy Phillips.
She’s a successful actor, but she’s becoming almost even more famous lately on social media, specifically Instagram, where she shares a ton about both her personal and professional lives.
Good for her. And good for her more than 1,000,000 followers on that channel.
She’s a social media superstar, a perfect example to the rest of us how you should be using these online communications channels.
And her fans…they’re able to feel closer to someone they know and love.
That’s how it should be for any celebrity today.
That’s how it should be for any popular executive or brand, too.
Don’t be hesitant about putting yourself out there.
Don’t think twice about sharing with your audience who you are day in and day out.
Be busy like Busy Phillips on social media.
July 25, 2018
Episode 28 - Be the Algorithm
Anybody who creates content wants as many people as possible to see it.
Nobody wants their efforts and energy to go to waste.
You want to think like the algorithm, you want to act like the algorithm.
You want to create content that is impossible to miss on social media.
You want to know your connections, constituents and customers so well that everything you share with them is exactly what they want to see.
You want the content you publish to be so perfectly aligned with your audience’s needs and desires that LinkedIn, Twitter, Facebook, Instagram and the like can’t help but show it to them time and time again.
You want to be the algorithm.
July 19, 2018
Episode 27 - A Few Words with Joe Gill
At #LinkedInLocalBoston last night, I had the opportunity to talk to social media jedi, Joe Gill. Listen.
July 14, 2018
Episode 26 - Create Content Constantly
I was listening to a podcast the other day.
Bill Simmons was interviewing Judd Apatow.
They were talking about how difficult it is for comedians to come up with new routines day in and day out.
It got me thinking.
That’s how it is for those of us in the fields of marketing, advertising, PR and social media.
We need to come up with new content on a constant basis if we expect to be seen and heard by our customers, connections and constituents.
We need to inform, educate, persuade, convince, entertain, even demonstrate that we have a sense of humor if we want to succeed in this revolutionary, new business era.