You’ve Got to Work It on Social Media

February 11, 2019

Episode 53 - You've Got to Work It on Social Media

It took K-Pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram.

That was a Guinness World Record, eclipsing the previous record set by Pope Francis.

I wouldn’t be able to build a following that big in a lifetime, never mind in half a day. And - likely - neither would you.

Unless you’re a celebrity, a popular brand or someone who can afford a big advertising budget, there are no shortcuts to success on Instagram, Facebook, Twitter, YouTube, LinkedIn and the like.

It takes time, talent and tenacity to build a following on social media.

You’ve got to share plenty of relevant, quality content on a regular basis to build enough of an audience to be successful on social media.

There are no shortcuts, no hacks, no secrets, no magic bullets.

You've got to work it on social media.

P.S. How can I help YOU? Social media. Copywriting. Content creation. Public speaking. You name it. Please don't hesitate to reach out to me at Cargill123@gmail.com. Anytime.

https://www.linkedin.com/in/bobcargill/

http://thebobcargill.com/

https://twitter.com/cargillcreative

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When Social Media Catches Fire

February 7, 2019

Episode 52 - When Social Media Catches Fire

No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral.

I recently watched the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” and found it to be as exasperating as it was entertaining.

So many people were hurt in so many ways, especially financially and emotionally.

Not only did a group of popular celebrity influencers promote Fyre Festival on social media, but music fans who shelled out big bucks to attend this epic flop used social media, too, to get the word out about their miserable experience there.

Yup, social media can giveth and social media can taketh away.

For better or worse, social media can catch fire. Use it with care. Use it for good.

 

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Selfies on Social Media

January 29, 2019

Episode 51 - Selfies on Social Media 

Selfies are being taken everywhere.

People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings.

Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary.

Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects.

Look all around you. Everybody likes selfies.

P.S. Let me know how I can help you with selfies, social media, copywriting, content, public speaking...you name it. Anytime. You can reach out to me at Cargill123@gmail.com. Thanks!

P.P.S. Thanks to Podbean for being so ridiculously awesome!

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Honor Your Audience

January 23, 2019

Episode 50 - Honor Your Audience

How do you honor your audience?

How do you give thanks to your followers, fans and friends?

How do you show your customers and prospects how much you appreciate their loyalty, support and business?

On New Year’s Day this year, the Boston Bruins played the Chicago Blackhawks in the NHL (National Hockey League) Winter Classic at the legendary Notre Dame Stadium.

Some 76,000 fans or so were in attendance to see a ridiculously awesome game which the Bruins ended up winning, 4-2, over the Blackhawks.

After the game was over, both teams took turns saluting the massive crowd by holding their hockey sticks in the air. It was the players’ way of saying “thanks for you support. We couldn’t have done it without you.”

Great gesture. Great example.

You may not play hockey for the Boston Bruins, but you can still honor your audience similarly. Maybe not by raising a hockey stick in the air, but you can show appreciation to your constituency by giving them a shout-out online, treating them to lunch, profiling them in your newsletter, sending them a handwritten thank-you note...you name it.

There are countless ways you can honor your audience like the Bruins and the Blackhawks honored theirs.

P.S. 

P.S. How can I help YOU? Social media. Copywriting. Content creation. Public speaking. You name it. Please don't hesitate to reach out to me at Cargill123@gmail.com. Anytime.

https://www.linkedin.com/in/bobcargill/

http://thebobcargill.com/

https://twitter.com/cargillcreative

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Try, Try Again on Social Media

January 15, 2019

Episode 49 - Try, Try Again on Social Media

Content creator extraordinaire, Zack Scriven, put together a ridiculously awesome video (https://youtu.be/sh68R_qQo3U) recently on how to grow a LinkedIn page.

Two of the five tips Zack shared particularly resonated with me, as they are exactly what I find myself telling my own clients all the time – “post consistently” and “never give up.” I couldn’t agree more with you, Zack.

Far too many brands and businesses underestimate the time, talent and tenacity it takes to build a solid following not just here on LinkedIn, but on any social media platform.

You need to be conspicuous in your presence on social media if you expect to be a success there.

You need to share a steady stream of relevant, valuable content with your audience to stand out among the competition and clutter.

If at first you don’t succeed on social media, you need to try, try again.

P.S. How can I help YOU? Social media. Copywriting. Content creation. Public speaking. You name it. Please don't hesitate to reach out to me at Cargill123@gmail.com. Anytime.

https://www.linkedin.com/in/bobcargill/

http://thebobcargill.com/

https://twitter.com/cargillcreative

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Listen to Your Audience Like WBCN Listened to Theirs

January 5, 2019

Episode 48 - Listen to Your Audience Like WBCN Listened to Theirs

Listen to your audience like WBCN listened to theirs.

WBCN 104.1 FM. "The Rock of Boston."

What a ridiculously awesome radio station it was back in the day.

Charles Laquidara. Ken Shelton. Tracy Roach. Albert O. Carter Alan.

Great personalities behind the mic. Great music on the air.

It wasn't all about them, though. WBCN really cared about its listeners, so much so that the station had something called the listener line that people could call into and ask the volunteers who answered the phone anything at all.

WBCN listened to its audience both literally and figuratively, in that they knew exactly what people wanted from them in a radio station and gave it to them.

As it was for 'BCN then, it should be for any brand or business in this day and age.

Take the pulse of your customers and constituents.

Take requests.

Take notes.

Listen to your audience like WBCN listened to theirs and learn from their feedback.

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Audio and Video, A Dynamic Duo

January 3, 2019

Episode 47 - Audio and Video, A Dynamic Duo

What trends do I see coming down the pike in content marketing in 2019?

I was happy and honored to be asked that question for Brafton recently. You can read my thoughts, along with 11 other marketing experts’, here: https://www.brafton.com/blog/content-marketing/marketing-experts-give-their-take-on-content-marketing-in-2019-and-beyond/

Audio and video are a dynamic content marketing duo that are poised to take off to even greater heights in the new year ahead and beyond.

As I said in this Brafton piece, “Like video, audio is in intimate medium. You feel like you know somebody when you listen to him or her on a regular basis. So, podcasts have a credibility factor that is simply impossible to achieve with written content alone.”

And…“If they have not already, marketing professionals would be wise to get comfortable both behind and in front of the camera.”

Audio and video, a dynamic duo in content marketing in 2019 and beyond. 

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In the future, will all media be social media?

December 26, 2018

Episode 46 - In the future, will all media be social media? 

In the future, will all media be social media?

That’s what some prognosticators say. I tend to agree with them.

The Pew Research Center announced recently that social media had outranked print newspapers as a source of news for Americans (http://www.pewresearch.org/fact-tank/2018/12/10/social-media-outpaces-print-newspapers-in-the-u-s-as-a-news-source/).

Such a momentous milestone not only illustrates the prevalence, popularity and power of social media today, it’s a warning sign of what’s to come to those businesses and brands who still aren’t up to speed with online communications channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube and the like.

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A Few Words with Omama Marzuq

December 17, 2018

Episode 45 - A Few Words with Omama Marzuq

In this conversation with Omama Marzuq, we talk about her experience as an advisor for Concord Wealth Management, her role as the founder of LinkedIn Local Boston and her usage of social media. Listen. 

 

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A Few Words with Jed Hammel

December 11, 2018

Episode 44 - A Few Words with Jed Hammel

I sat down recently with Jed Hammel and asked him a few questions about his work as a ridiculously talented video, event-planning and marketing professional. Listen. 

 

Jed Hammel's Bio
Jed Hammel got his start in film/TV working in the production offices for NBC Late Night, eventually doing some producing work for "Later" and talent research for "The Tonight Show with Jay Leno." He also worked in the production offices of the drama, "ER." He has produced or directed 20+ independent films and music videos that screened at over 140 film festivals including one that won Best Film at Comic-Con San Diego, has over 1 million views on YouTube, and stars the brother from the Disney show "Zooey 101." Some of his event planning experience includes a 250+ guest City Awake closing night party, (Hammel is a co-founder), (featuring 2 hip-hop artists, a rock band, an a capella group, story slam, art salon, and 2 DJ’s), The Boston Calendar's 200+ guest "Free Boston" events (featuring boozy ice cream, tequila tasting, and live art), and 8 years of the Filmshift Film Festival (social impact/50% female directors). He has produced videos for clients such as Techstars/the US Air Force, Startup Institute, Cambridge Innovation Center, UMASS-Lowell, and Alienware/Dell Computer, among others. Other events include a film/music/art event sponsored by Aeronaut Brewery and Startup Institute, a women in tech event at WeWork Cambridge, and an animation event at WeWork Hollywood.

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