Bob Cargill’s Marketing Show

Conversational Marketing, Podcasting and More with Casey Cheshire

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire 

In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content." 

 

Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more. 

The World Revolves Around You

Episode 195 - The World Revolves Around You 

I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you."

This ad caught my undivided attention because, growing up, when I was just a kid, I heard something very different: "The world doesn’t revolve around you."

Those words that I heard when I was knee high to a grasshopper left a mark - they made me feel small, unimportant, insignificant and disconnected.

But these words? This ad? It offers something powerful - a message that speaks to the heart. It reminds us that feeling valued can change everything in our lives. In marketing, in advertising, on social media, in life itself, the greatest gift you can give someone is the belief that they really matter, that they’re being seen and heard. When people feel that the world revolves around them - even for a split second - it lifts their spirits, it makes them smile, it gives them hope. It fills them with confidence, self-worth and the courage to take on life's many difficult challenges.

Making people feel good about themselves is not just good for business, it’s good for peace, love and understanding in all walks of our professional and personal lives.

So yes, the world revolves around you. It revolves around me. It revolves around each and every one of us.

When we share such a ridiculously awesome sentiment with others - and feel it in our own hearts and souls, too - we create a world where people are empowered, where we continue to lift each other higher, where we live, work and play happily ever after.

Teaching, Running, ElevenLabs, Rustic Marlin and More

Episode 194 - Teaching, Running, ElevenLabs, Rustic Marlin and More 

In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Boston, hosting the Bob Cargill's Marketing Road Show conference in Boston in early November, using AI (ElevenLabs) to record an audio version of my book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media and more. I also share a couple of good marketing-related stories, one about seeing this ridiculously awesome "selfie station" in front of a store, Rustic Marlin, at Faneuil Hall Marketplace, and another about an ad I heard recently that inspired me with the words, "The World Revolves Around You." 

Talking to My Suffolk University Students about the Foundations of Business

Episode 193 - Talking to My Suffolk University Students about the Foundations of Business

In this episode of my podcast, Bob Cargill's Marketing Show, I ask a few of my students (Tommy, Evan and Mona) in the course I teach at Suffolk University - Business Foundations - about the importance of social media and what we've learned in class about AI this semester.  

Talking about Advertising Week New York 2024 and More with Manisha Patro

Episode 192 - Talking about Advertising Week New York and More with Manisha Patro

In the latest episode of my podcast, Episode Number 192, I talk to Manisha Patro, a recent Pace University Pace University - Lubin School of Business graduate about what she took away from her attendance recently at Advertising Week New York 2024 #AWNewYork24.

She said she noticed that there was quite a bit of focus on marketing to Gen Z as well as the emergence and use of AI. 

We had a few really good laughs during our conversation, too.

Manisha is a wicked smart, ridiculously awesome marketing analytics and CRM professional at the beginning of her journey in the business world with an incredibly bright future ahead of her. 

Listen. Learn. Enjoy.

P.S. You can find and follow Manisha Patro on LinkedIn here... https://www.linkedin.com/in/manishapatro103/ 

Capture the Moments and Memories for Your Customers and Constituents

Episode 191 - Capture the Moments and Memories for Your Customers and Constituents

Capture the moments. Capture the memories.

If you're a business or brand, that's what you want to do on behalf of your customers and constituents, those who are so enamored with your products and services that they would love to capture their experiences with them on film.

So you do it for them.

Set up a selfie station. Install a camera. Make it easy for your fans to immortalize themselves in social media history.

They'll have the documentation of their time with you. You'll have the advertising and promotion.

You record it. They share it.

Whether we're talking about riding a roller coaster or dining out at a fine restaurant, attending a university or a conference, taking in the theater or a ballgame, going to the grocery store or the beach...wherever people congregate, whatever they like to do, in this day and age, if it's not on social media, it didn't really happen. Right?

So help make it really happen. Help people capture those really special moments and memories in their lives to share with the world on their social media feeds.

They'll thank you for it, even pay you for it. You'll get the word out about your business or brand to a much bigger audience.

It's user-generated content (UGC) for a win-win if ever there was one, only you gave your fans the idea, you did it for them.

Nike's Great, New Ad, "Winning Isn't for Everyone"

Episode 190 - Nike's Great, New Ad, "Winning Isn't for Everyone"

Am I a bad person?

That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person?

In this ad, he's asking that question on behalf of a team of superstar athletes, incredible, iconic personal brands in the world of sports like LeBron James, Serena Williams and others.

This is a great ad because of its storytelling and filmmaking, because it is both inspirational and motivational.

This ad is an example, if you ask me, of advertising without advertising, of commanding your attention before you even realize it's all about Nike, not the athletes.

"Winning Isn't for Everyone," of course, but it is for those who are willing and able to make that commitment to excellence.

And this ad is excellent. This ad is, yes, a winning ad.

AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More

Episode 189 - AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More

 

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the new Nike ad, "Winning Isn't For Everyone," to Noah Kahan's Fenway Park (Boston, MA) concerts being livestreamed by TourGigs, the end of my role as president of the American Marketing Association's Boston chapter to my plans for my own live, in-person marketing conference (thanks to Helen and Claudia) in the fall and much more. 

 

Just Be Yourself on Social Media

Episode 188 - Just Be Yourself on Social Media

Do members of Gen Z have a split personality due to social media?

I read something like that somewhere recently, that their personas on social media may not be an exact match of who they are in real life (IRL).

They're only revealing a certain side of themselves there as opposed to their complete selves, which can cause them a great deal of stress.

I would think that could be an issue for anyone of any age who spends a lot of time on Instagram, Facebook, X, LinkedIn, TikTok and the like.

But it doesn't have to be that way.

Your existence on social media should be an extension of who you are IRL.

That's your true self, your whole self, your original self - within reason, of course.

That's more authentic, transparent, credible and trustworthy, anyway.

That's easier on everybody as well.

Nobody has to pretend. Nobody has to pose.

Others can get to know the real you whether you're online or off.

You don't have to put on airs in any way, shape or form. You just have to keep it real.

AMA Boston, Teaching Social Media, Gen Z, Wendy's and More

Episode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More

In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.