Bob Cargill’s Marketing Show

Teaching, AI, Social Media and Rockstars

Episode 200 - Teaching, AI, Social Media and Rockstars

In this 200th episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and podcasting, emphasizing the importance of social media, personal branding, and storytelling. He shares insights on building trust, embracing technology like AI, and the significance of human qualities in a digital world. Bob also discusses his experiences with running marathons, the joy of teaching and the empowering mindset of feeling like a rock star.

 

Takeaways

• This is the 200th episode of Bob Cargill's marketing show.
• Social media is an extension of our lives.
• Everyone can be a publisher.
• A personal story isn't just about where you've been.
• Everybody is a personal brand.
• You never know how far you can go until you try.
• I love, love, love teaching.
• You need to partner with AI.
• Human qualities matter more than ever.
• Believe in yourself and feel like a rock star.

Sound Bites

• "Social media is an extension of our lives."
• "Everyone can be a publisher."
• "Everybody is a personal brand."
• "I love, love, love teaching."
• "You need to partner with AI."
• "Human qualities matter more than ever."

Chapters

00:00Celebrating Milestones: The 200th Episode

02:57The Power of Social Media and Personal Branding

05:47Lessons from Life: Trust and Authenticity

09:07Embracing Technology: AI and Social Media

12:00Running and Resilience: Lessons from the Boston Marathon

16:45Teaching and Inspiring the Next Generation

20:04The Role of AI in Modern Communication

22:55Human Qualities in a Digital World

27:52Empowering Others: The Rock Star Mindset

Why You Should Make Social Media a Priority

Episode 199 - Why You Should Make Social Media a Priority   

A new fire chief just took the helm in town, and one of his top priorities is to strengthen the department's social media presence. Now that got my attention, not to mention my kudos and props.

And yes, if a fire chief understands the power of social media, why shouldn’t every business, brand, company and organization?

Why shouldn't everybody realize the importance of the connections that are waiting there to be made online?

People aren’t looking for the evening news or flipping through the paper anymore. They’re scrolling, clicking, sharing and engaging on LinkedIn, Facebook, Instagram, X and the like. That is where breaking news happens. That is where trust is built. That is how you stay connected with the people who matter most.

Social media isn’t optional in today's day and age, it’s essential. It's the next best thing to being there in person for communications and community. It’s your direct line to your friends and your family, the clients and customers, even complete strangers. It's where you'll find the bulk of your audience, no matter who they are, on a regular basis, where you'll find countless opportunities to inform, inspire, engage and enlighten them in real time.

So don't be out of sight and mind.

Take a page from this fire chief’s playbook - show up on social media and share your messages with the public.

Be conspicuous in your presence day in and day out where your communications can catch fire and spark action - if and when desired, necessary, etc. - among your constituents.

Talking to Three Suffolk University Students about Marketing, Social Media and More

Episode 198 - Talking to Three Suffolk University Students about Marketing, Social Media and More  

In a course I teach at Suffolk University in Boston, we recorded this podcast episode in the classroom recently.

It was a great experiential learning experience in marketing, social media, public speaking, personal branding and thought leadership.

Thanks to wicked smart, ridiculously awesome students, Syria Ricciu (Trustee Ambassador and President of Suffolk's Health and Careers Club), Michael Klier (VP of of Suffolk's Finance and Investing Club) and Zena Fitzgerald (CMO of Suffolk's Finance and Investing Club) for being my guests on the show. Rockstars, all.

Talking to My Fisher College Students about Inbound Marketing

Episode 197 - Talking to My Fisher College Students about Inbound Marketing  

Wicked smart. Ridiculously awesome. Rockstars.

That’s how I’d describe my inbound marketing students at Fisher College in Boston who joined me in the recording studio today. What an epic experience.

With Ryan Sheehan working the control room like a pro and Fadi Dhahib, Ethan Nguyen, Aswin Chummasorn, Kennie Herrera and Julian Lamparelli behind the mics with me - cameras rolling - we tackled everything in this podcast from social media to content marketing, customer journeys to personas.

And just when I thought it couldn’t get any better, these students shared their own personal stories and what they love so much about their educational experience here at Fisher.

And here’s the best part - their classmates were in the audience, live, cheering us on. The energy in the room was electric. Their support, their enthusiasm - it was everything.

I’ve gotta say… I was blown away. Their insights. Their energy. Their passion. These students get it. They’re not just the future of marketing, they're the future of business, they're the future, period. And they’re already making waves. I couldn’t be more proud of them.

Applause, applause. Yes, absolutely, rockstars, every single one of them.

Conversational Marketing, Podcasting and More with Casey Cheshire

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire 

In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content." 

 

Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more. 

The World Revolves Around You

Episode 195 - The World Revolves Around You 

I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you."

This ad caught my undivided attention because, growing up, when I was just a kid, I heard something very different: "The world doesn’t revolve around you."

Those words that I heard when I was knee high to a grasshopper left a mark - they made me feel small, unimportant, insignificant and disconnected.

But these words? This ad? It offers something powerful - a message that speaks to the heart. It reminds us that feeling valued can change everything in our lives. In marketing, in advertising, on social media, in life itself, the greatest gift you can give someone is the belief that they really matter, that they’re being seen and heard. When people feel that the world revolves around them - even for a split second - it lifts their spirits, it makes them smile, it gives them hope. It fills them with confidence, self-worth and the courage to take on life's many difficult challenges.

Making people feel good about themselves is not just good for business, it’s good for peace, love and understanding in all walks of our professional and personal lives.

So yes, the world revolves around you. It revolves around me. It revolves around each and every one of us.

When we share such a ridiculously awesome sentiment with others - and feel it in our own hearts and souls, too - we create a world where people are empowered, where we continue to lift each other higher, where we live, work and play happily ever after.

Teaching, Running, ElevenLabs, Rustic Marlin and More

Episode 194 - Teaching, Running, ElevenLabs, Rustic Marlin and More 

In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Boston, hosting the Bob Cargill's Marketing Road Show conference in Boston in early November, using AI (ElevenLabs) to record an audio version of my book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media and more. I also share a couple of good marketing-related stories, one about seeing this ridiculously awesome "selfie station" in front of a store, Rustic Marlin, at Faneuil Hall Marketplace, and another about an ad I heard recently that inspired me with the words, "The World Revolves Around You." 

Talking to My Suffolk University Students about the Foundations of Business

Episode 193 - Talking to My Suffolk University Students about the Foundations of Business

In this episode of my podcast, Bob Cargill's Marketing Show, I ask a few of my students (Tommy, Evan and Mona) in the course I teach at Suffolk University - Business Foundations - about the importance of social media and what we've learned in class about AI this semester.  

Talking about Advertising Week New York 2024 and More with Manisha Patro

Episode 192 - Talking about Advertising Week New York and More with Manisha Patro

In the latest episode of my podcast, Episode Number 192, I talk to Manisha Patro, a recent Pace University Pace University - Lubin School of Business graduate about what she took away from her attendance recently at Advertising Week New York 2024 #AWNewYork24.

She said she noticed that there was quite a bit of focus on marketing to Gen Z as well as the emergence and use of AI. 

We had a few really good laughs during our conversation, too.

Manisha is a wicked smart, ridiculously awesome marketing analytics and CRM professional at the beginning of her journey in the business world with an incredibly bright future ahead of her. 

Listen. Learn. Enjoy.

P.S. You can find and follow Manisha Patro on LinkedIn here... https://www.linkedin.com/in/manishapatro103/ 

Capture the Moments and Memories for Your Customers and Constituents

Episode 191 - Capture the Moments and Memories for Your Customers and Constituents

Capture the moments. Capture the memories.

If you're a business or brand, that's what you want to do on behalf of your customers and constituents, those who are so enamored with your products and services that they would love to capture their experiences with them on film.

So you do it for them.

Set up a selfie station. Install a camera. Make it easy for your fans to immortalize themselves in social media history.

They'll have the documentation of their time with you. You'll have the advertising and promotion.

You record it. They share it.

Whether we're talking about riding a roller coaster or dining out at a fine restaurant, attending a university or a conference, taking in the theater or a ballgame, going to the grocery store or the beach...wherever people congregate, whatever they like to do, in this day and age, if it's not on social media, it didn't really happen. Right?

So help make it really happen. Help people capture those really special moments and memories in their lives to share with the world on their social media feeds.

They'll thank you for it, even pay you for it. You'll get the word out about your business or brand to a much bigger audience.

It's user-generated content (UGC) for a win-win if ever there was one, only you gave your fans the idea, you did it for them.