November 29, 2021
Episode 142 - New Belgium Brewing's Torched Earth Ale
Would you ever make a good product into a bad product? Why would you do such a thing?
Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important issue.
Brilliant, if you ask me. Simply brilliant.
Good for the people at New Belgium Brewing for taking such a strong stand as a brand.
How could your business or organization do something similar that results in such a win-win situation?
November 17, 2021
Episode 141 - Ubiquity, Frequency and Quality on Social Media
I am asked quite often about using social media for business.
Many brands try. Many brands fail. Many brands don't even give it a shot.
Using social media successfully as a business takes time, talent and tenacity, frankly. It's not easy.
You need to be ubiquitous, conspicuous in your presence on as many channels as possible. That's my opinion.
You need to share content frequently, not just every once in a while.
And that content you share needs to be of the highest quality. Mediocrity won't cut it.
Ubiquity. Frequency. Quality. That's how you market your business on social media.
November 1, 2021
Episode 140 - Satisfying Your Audience's Needs, Wants and Demands
Can you meet, if not exceed, your audience members’ needs, wants and demands?
That’s what it takes to be successful in marketing and sales.
That’s what it takes to be successful in business, period.
October 20, 2021
Episode 139 - Preach Like Chynna
Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouTube, too, with her ridiculously awesome series, California Preachin’. To say she’s carefree and extemporaneous in her DIY videos - sharing what’s on her mind about her religious faith, family life and more - would be an understatement, but that’s how you do it on social media.
Chynna is a perfect example of best practices in how to rock your personal or corporate brand, if you ask me.
Just be authentic. Just be transparent. Just be yourself.
September 23, 2021
Episode 138 - Twitter Spaces, Customer Experience and More with Brian Hurst
In this episode of my podcast, Bob Cargill's Marketing Show, I talk to Brian Hurst, who is a colleague of mine on the volunteer social media team for AMA Boston. You can follow Brian on Twitter... here https://twitter.com/BrianHurst01
About Brian Hurst (from Brian's LinkedIn profile)...
Experienced Customer Service Representative with a demonstrated history of working in the information technology and services industry. Strong support professional skilled in Customer Relations, Microsoft Office, Social Media.
September 7, 2021
Episode 137 - The Four Ps of Marketing
The four Ps of marketing have been around for a long time, but they are as relevant today as ever.
The four Ps of marketing are product, price, place and promotion, otherwise known as the marketing mix.
Ideally, what you have to offer your customers and prospects has all of the four Ps going on, but yes, of course, sometimes your offerings are stronger in one or more of them.
In this case, I found a product that was super strong in all four areas, a six-pack of Summer | Limited Edition Polar Seltzer in Shaw's Supermarkets. I couldn't resist picking up not just one, but three of these six-packs - on sale - for 10 dollars.
What do you think? How can you make sure your own products and services have it all going on when it comes to the four Ps? #Marketing #Branding #Sales
August 26, 2021
Episode 136 - Authenticity on Social Media
Authenticity on social media is so very important.
If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real.
It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business.
Make it easy on yourself on social media. Just be yourself.
P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, "9 Social Media Trends Marketers Should Watch in 2021," on the HubSpot blog (https://www.startupjunkie.org/blog/2020/12/7/9-social-media-trends-marketers-should-watch-in-2021) that inspired this message of mine.
August 20, 2021
Episode 135 - Jump on the Social Media Bandwagon Before It's Too Late
Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you agree with a prediction Brooke B. Sellas recently made on her agency’s, B Squared Media, blog here… https://bsquared.media/social-media-primary-communication-channel-2024/
That’s a bold prediction, but I couldn’t agree more with what Brooke has to say about social media.
LinkedIn, Twitter, Facebook, Instagram and the like are being used by more and more people from all walks of life for both personal and professional reasons.
If I were you, I would make sure I knew social media inside and out before it’s too late. #SocialMedia #Communication #Communications
July 30, 2021
Episode 134 - Marketing, Social Media, Healthcare and Teaching with James Gardner
In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour.
While our conversation covered everything from marketing to social media, teaching to technology, healthcare and more, this is the quote of his I want to leave you with today because I think it is a such a great example of James' words of wisdom.
"I think the challenge for tomorrow's leaders is...keep the best of yesterday, but overlay it with the tools of tomorrow." ~ James A. Gardner
About James Gardner
James is a digital sales and marketing leader with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting, James has held leadership roles with fast-moving tech startups, established Fortune 1000 leaders, and forward-leaning digital marketing agencies.
James started his career with Procter & Gamble before earning his MBA at Northwestern University's Kellogg School of Management. Since then, he has served clients as a consultant with McKinsey & Company, led complex digital projects while agency-side, and built several high-performing marketing teams.
James also teaches digital media at Northeastern University, is a contributing editor for MedTech Boston, and actively mentors startups from MassChallenge and the Harvard Innovation Lab.
July 26, 2021
Episode 133 - Put More Emphasis on the Social in Social Media
Put more emphasis on the social in social media and you'll be more successful on social media. It's as simple as that. But you know and I know that being social takes time. Being social isn't easy to automate. Being social doesn't necessarily scale. Being social on social media, however, is a secret to success. Chime in personally from time to time, if not daily. Even if you're a big brand or a business, the more social you are on social media, the more likely you'll be to build a devoted, loyal audience that ultimately does business with you. #SocialMedia