Bob Cargill’s Marketing Show

Talking to Three Suffolk University Students about Marketing, Social Media and More

Episode 198 - Talking to Three Suffolk University Students about Marketing, Social Media and More  

In a course I teach at Suffolk University in Boston, we recorded this podcast episode in the classroom recently.

It was a great experiential learning experience in marketing, social media, public speaking, personal branding and thought leadership.

Thanks to wicked smart, ridiculously awesome students, Syria Ricciu (Trustee Ambassador and President of Suffolk's Health and Careers Club), Michael Klier (VP of of Suffolk's Finance and Investing Club) and Zena Fitzgerald (CMO of Suffolk's Finance and Investing Club) for being my guests on the show. Rockstars, all.

Talking to My Fisher College Students about Inbound Marketing

Episode 197 - Talking to My Fisher College Students about Inbound Marketing  

Wicked smart. Ridiculously awesome. Rockstars.

That’s how I’d describe my inbound marketing students at Fisher College in Boston who joined me in the recording studio today. What an epic experience.

With Ryan Sheehan working the control room like a pro and Fadi Dhahib, Ethan Nguyen, Aswin Chummasorn, Kennie Herrera and Julian Lamparelli behind the mics with me - cameras rolling - we tackled everything in this podcast from social media to content marketing, customer journeys to personas.

And just when I thought it couldn’t get any better, these students shared their own personal stories and what they love so much about their educational experience here at Fisher.

And here’s the best part - their classmates were in the audience, live, cheering us on. The energy in the room was electric. Their support, their enthusiasm - it was everything.

I’ve gotta say… I was blown away. Their insights. Their energy. Their passion. These students get it. They’re not just the future of marketing, they're the future of business, they're the future, period. And they’re already making waves. I couldn’t be more proud of them.

Applause, applause. Yes, absolutely, rockstars, every single one of them.

Conversational Marketing, Podcasting and More with Casey Cheshire

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire 

In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content." 

 

Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more. 

The World Revolves Around You

Episode 195 - The World Revolves Around You 

I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you."

This ad caught my undivided attention because, growing up, when I was just a kid, I heard something very different: "The world doesn’t revolve around you."

Those words that I heard when I was knee high to a grasshopper left a mark - they made me feel small, unimportant, insignificant and disconnected.

But these words? This ad? It offers something powerful - a message that speaks to the heart. It reminds us that feeling valued can change everything in our lives. In marketing, in advertising, on social media, in life itself, the greatest gift you can give someone is the belief that they really matter, that they’re being seen and heard. When people feel that the world revolves around them - even for a split second - it lifts their spirits, it makes them smile, it gives them hope. It fills them with confidence, self-worth and the courage to take on life's many difficult challenges.

Making people feel good about themselves is not just good for business, it’s good for peace, love and understanding in all walks of our professional and personal lives.

So yes, the world revolves around you. It revolves around me. It revolves around each and every one of us.

When we share such a ridiculously awesome sentiment with others - and feel it in our own hearts and souls, too - we create a world where people are empowered, where we continue to lift each other higher, where we live, work and play happily ever after.

Teaching, Running, ElevenLabs, Rustic Marlin and More

Episode 194 - Teaching, Running, ElevenLabs, Rustic Marlin and More 

In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Boston, hosting the Bob Cargill's Marketing Road Show conference in Boston in early November, using AI (ElevenLabs) to record an audio version of my book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media and more. I also share a couple of good marketing-related stories, one about seeing this ridiculously awesome "selfie station" in front of a store, Rustic Marlin, at Faneuil Hall Marketplace, and another about an ad I heard recently that inspired me with the words, "The World Revolves Around You." 

Talking to My Suffolk University Students about the Foundations of Business

Episode 193 - Talking to My Suffolk University Students about the Foundations of Business

In this episode of my podcast, Bob Cargill's Marketing Show, I ask a few of my students (Tommy, Evan and Mona) in the course I teach at Suffolk University - Business Foundations - about the importance of social media and what we've learned in class about AI this semester.  

Talking about Advertising Week New York 2024 and More with Manisha Patro

Episode 192 - Talking about Advertising Week New York and More with Manisha Patro

In the latest episode of my podcast, Episode Number 192, I talk to Manisha Patro, a recent Pace University Pace University - Lubin School of Business graduate about what she took away from her attendance recently at Advertising Week New York 2024 #AWNewYork24.

She said she noticed that there was quite a bit of focus on marketing to Gen Z as well as the emergence and use of AI. 

We had a few really good laughs during our conversation, too.

Manisha is a wicked smart, ridiculously awesome marketing analytics and CRM professional at the beginning of her journey in the business world with an incredibly bright future ahead of her. 

Listen. Learn. Enjoy.

P.S. You can find and follow Manisha Patro on LinkedIn here... https://www.linkedin.com/in/manishapatro103/ 

Capture the Moments and Memories for Your Customers and Constituents

Episode 191 - Capture the Moments and Memories for Your Customers and Constituents

Capture the moments. Capture the memories.

If you're a business or brand, that's what you want to do on behalf of your customers and constituents, those who are so enamored with your products and services that they would love to capture their experiences with them on film.

So you do it for them.

Set up a selfie station. Install a camera. Make it easy for your fans to immortalize themselves in social media history.

They'll have the documentation of their time with you. You'll have the advertising and promotion.

You record it. They share it.

Whether we're talking about riding a roller coaster or dining out at a fine restaurant, attending a university or a conference, taking in the theater or a ballgame, going to the grocery store or the beach...wherever people congregate, whatever they like to do, in this day and age, if it's not on social media, it didn't really happen. Right?

So help make it really happen. Help people capture those really special moments and memories in their lives to share with the world on their social media feeds.

They'll thank you for it, even pay you for it. You'll get the word out about your business or brand to a much bigger audience.

It's user-generated content (UGC) for a win-win if ever there was one, only you gave your fans the idea, you did it for them.

Nike's Great, New Ad, "Winning Isn't for Everyone"

Episode 190 - Nike's Great, New Ad, "Winning Isn't for Everyone"

Am I a bad person?

That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person?

In this ad, he's asking that question on behalf of a team of superstar athletes, incredible, iconic personal brands in the world of sports like LeBron James, Serena Williams and others.

This is a great ad because of its storytelling and filmmaking, because it is both inspirational and motivational.

This ad is an example, if you ask me, of advertising without advertising, of commanding your attention before you even realize it's all about Nike, not the athletes.

"Winning Isn't for Everyone," of course, but it is for those who are willing and able to make that commitment to excellence.

And this ad is excellent. This ad is, yes, a winning ad.

AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More

Episode 189 - AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More

 

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the new Nike ad, "Winning Isn't For Everyone," to Noah Kahan's Fenway Park (Boston, MA) concerts being livestreamed by TourGigs, the end of my role as president of the American Marketing Association's Boston chapter to my plans for my own live, in-person marketing conference (thanks to Helen and Claudia) in the fall and much more.