Bob Cargill’s Marketing Show
A Few Words with Lysa Miller

A Few Words with Lysa Miller

May 20, 2019

Episode 68 - A Few Words with Lysa Miller

In this episode, I talk to Lysa about everything from her agency, 3 Media Web, to the town in which she lives and works, Hudson, Massachusetts. Lysa is someone who believes strongly in helping people, and so much of what she says during our conversation is - indeed - so helpful and inspirational. From marketing to social media, volunteerism to leadership, we cover a lot in a little more than 30 minutes. Listen...

About Lysa Miller (In Her Own Words from Her LinkedIn Profile)

I love people and I love helping people at heart. So when you put that into your job, it's pretty amazing. Whether it is a business referral, an introduction, including everyone in a social event, or cooking for someone in need, my love for people goes into everything I do. Because you have to do what you love, I put that into my job at 3 Media Web where I am a Partner and Co-founder, and VP of Business Development.

It was natural to become an entrepreneur because of my love for helping people and the energy it gives me. I grew my own business (Ladybugz.com) by helping people promote their businesses, solve their challenges, and helping them to do what they love as a business. Although for many years I have worked in the capacities of a web designer, project manager, SEO guru, marketer and social media maven, it's now my time to focus on growing my own business at a higher level.

After a merger with 3 Media web, I found my way out of daily operations and now rely on my amazing team here at 3 Media Web to create innovative web solutions for our clients. Daily, our team continues to blow me away with their capabilities. I am truly blessed to be doing what I love, helping people, and working with such an amazing team of digital rockstars!

So now, it's all about meeting more people, the right people and helping them find the right solution for their businesses, specifically in B2B, manufacturing, biotech, IOT and high-tech. If they are not a good fit for my company then I will find them a great reliable partner to count on.

Writing and PR have always been a passion and I continue to provide thought leadership on clutch.co, and write about businesses in our region on massvacation.com I have been featured in Entrepreneur.com, Fortune.com, MSN Money, CIO and Business Insider for my insights into women and entrepreneurship, business growth, and digital-related topics.

Feel free to connect with me, cause you know, I love meeting people.

Marketing is Supporting

Marketing is Supporting

May 12, 2019

Episode 67 - Marketing is Supporting

Marketing today is as much about supporting people as it is about changing their minds.

In a blog post recently (which you can read here: https://businessesgrow.com/2019/04/15/seth-godin/), Mark Schaefer “politely” disagrees with something from Seth Godin's latest book, This Is Marketing: You Can't Be Seen Until You Learn To See.

I previewed some of Seth’s book online, but I haven’t read it in its entirety.

According to Mark, though, Seth writes, “Marketers make change.” Yet Mark feels differently. He feels that marketers should be “coming alongside” customers, not changing them.

I think they’re both right. I think that by supporting our customers, clients and constituents, we have a better chance of wining them over and earning their business.

Frankly, I have always agreed with anything either of these iconic, grandmasters of marketing say. And that's not going to change now.

What about you?

Do you think marketing should be about helping your audience or about changing them? Or can it be both at the same time?

What do YOU think?

 

Use Social Media Like John Legere

Use Social Media Like John Legere

May 1, 2019

Episode 66 - Use Social Media Like John Legere

He is outgoing and outspoken, transparent and transformative.

He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of how senior-level business executives should use social media, if you ask me.

He is John Legere, CEO of T-Mobile.

Not only does he know how to call attention to himself and the company he presides over, he is also very thoughtful of others, altruistic and philanthropic.

In fact, this super successful UMass Amherst grad recently raised $4.5 million for Boston’s Dana-Farber Cancer Institute, thanks in large part to the large, loyal following he has on social media.

John Legere knows what he’s doing, folks, in the C suite and on social media.

Follow him and learn from the best. 

 

A Few Words with Cindy Moore

A Few Words with Cindy Moore

April 22, 2019

Episode 65 - A Few Words with Cindy Moore

Cindy and I got together for coffee recently at Peet's Coffee in Sudbury, Massachusetts, where we talked about her role as a health and wellness coach, how she uses marketing and social media (especially her blog, For the Run of It) to promote Isagenix products (dietary supplements, etc.), running and more. Listen... 

About Cindy Moore

Lifestyle Guidance
My own journey began with changing my nutrition and has led to fantastic results; going from a typical couch potato to a triathlete. This enables me to bring a high level of empathy, respect, and understanding.  I know where you are coming from, because I was there! 

Wellness Experience
I have experienced an amazing life change and can coach you on all I have learned during the process. My client success stories reflect my ability to, time after time, help clients improve  their health and achieve a higher level of life satisfaction.  

Active Coaching
My experience of growing from a non-athlete to a triathlete, along with my husband's years as a marathon runner, allow us  to provide you, the client, with the tools and methods you need to find your results and achieve your goals. 

Visit Cindy's website at http://www.fortherunofit.info/

 

A Few Words with Susan McKenney and Tom Libby

A Few Words with Susan McKenney and Tom Libby

April 19, 2019

Episode 64 - A Few Words with Susan McKenney and Tom Libby 

In this episode, I talk to Susan McKenney and Tom Libby, co-founders of Smarketing Connect, an online guide that connects the local startup and small business community with marketing and sales resources (https://www.smarketingconnect.com/). 

Susan McKenney

Susan has a passion for connecting people and giving referrals. Susan is a co-founder of Diversified Sales Solutions and Smarketing Connect. She helps small companies and startups achieve improve results through Sales performance, planning & management,. She works to improve sales representatives business goals by sales enablement and sales process improvement. Her specific niche is teaching and training on the power of Networking and Referral based selling. She most recently helped launch the Smarketing Connect to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals. She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped recruit and build sales organizations, creating direct selling teams. She has developed and conducted "custom" sales and product training programs for small companies and startups. She has consulted many small businesses in MA in the last six years.

Tom Libby

Tom is a seasoned Sales VP and Business Development Executive. He is a Co-Founder of the SmarketingInstitute.Org and also the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions. Getting Sales strategy right is part vocation, part mission for Tom. Over the past 18 years Tom has developed his management, leadership, and sales skills in diverse industries and includes experiences in startups, small companies up to and including fortune 500 companies. He has received numerous awards and accolades during his career. He is a business professional with demonstrated results, as well as the ability to produce in high pressure situations. Today, Tom uses his sales & management experience to deliver interim management, training and coaching to small companies.

A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles

A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles

April 8, 2019

Episode 63 - A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles

It was a pleasure to speak with chef Jordan Mackey - who will soon be reopening what was formerly known as the restaurant, 29 Sudbury, as Twenty-Nine Rustic Mediterranean - along with marketing consultant, Elizabeth Rose, and investor, Scott Myles.

During this conversation, we addressed everything from the new restaurant's menu to its renovations and decor, not to mention how Jordan and his team are using marketing and social media to get the word out about his exciting, new dining digs. Listen and enjoy...

A Few Words with Katelin Cwieka

A Few Words with Katelin Cwieka

April 5, 2019

Episode 62 - A Few Words with Katelin Cwieka

I met Kate last year at a marketing conference in Boston after having seen her on Twitter as @BankSmartKATE. I've been very happy to be able to stay in touch with her ever since, especially knowing how much we have in common from social media to running to both being graduates of Framingham's Leadership MetroWest. 

In this conversation, Kate and I talk about her many important social media responsibilities on behalf of Avidia bank, including the distribution of both paid and organic content, the scheduling and automation of a comprehensive content calendar for the bank's different branch locations, real-time publishing, a brand ambassador program, community outreach and much more. Listen and enjoy...

Kate Cwieka, VP – Social Media and Brand Communications Manager, Avidia Bank 

This social media marketing maven got her start with her own fashion and event blog.  After working as a freelancer and agency, she moved on to the financial marketing life at Avidia Bank.  

Kate isn’t limited to marketing and banking.  Kate is a lover of music and IPAs, so you may have even heard that she coordinated a beer collaboration between Avidia Bank and a local brewery which was launched at a music festival!  Her quest is to find ways she can make Avidia stand out in the market, usually through a long, thought out PR Stunt.  You can follow her on Twitter and Instagram at @BankSmartKATE.

A Few Words with Jeffrey Gordon

A Few Words with Jeffrey Gordon

April 4, 2019

Episode 61 - A Few Words with Jeffrey Gordon

I met Jeffrey just a few months ago through a mutual friend of ours - thanks, Lysa - in Hudson, Massachusetts. We have done a little volunteering together for a local nonprofit organization and we both have "residencies" in our respective areas of expertise at a new co-working facility in Hudson called Out of Office. 

During this conversation, I ask Jeff questions about his company, Ideal Video Strategies, how he helps his clients take their video production to the next level, personal branding, social media, marketing and more. Listen... 

About Jeffrey Gordon

Jeffrey Gordon had been working in the corporate world for over 10 years and was was looking for a more satisfying career. After lots of thought and discussion with his wife, Krista, Jeff decided to take the risk of starting his own company, Ideal Video Strategies. His desire to make a difference in people’s lives and be more active in his community has spearheaded this undertaking.

Jeff has a Master’s Degree in Education Media Design from Full Sail University and a Bachelor’s Degree in Digital Recording Arts from New England Institute of Technology. He is a certified expert in Adobe Premiere Pro and has won multiple Telly Awards and AVA Digital Awards for his work.

When not working, Jeff enjoys spending time with his wife and two young kids, Caitlyn and Alex. They keep him pretty busy! He also likes to spend time in his gardens, growing flowers and vegetables. He considers himself to have a very green thumb!

Your Brand Is Not What You Say You Are

Your Brand Is Not What You Say You Are

March 28, 2019

Episode 60 - Your Brand Is Not What You Say You Are

If you think you define your own brand, think again.

Your customers, clients and connections define your brand. They say what your brand is, not you.

Do you practice what you preach?

Do your actions match your words?

Do you not just talk the talk, but walk the walk, too?

The best brands among us live, breathe, work and play what they say they are day in and day out, time and time again.

They don’t rest on their laurels.

They don’t ever stop evolving.

They listen to their audience’s feedback and don’t just meet but exceed their expectations.

Whatever they have to offer – products, services, advice, support, you name it – is always more than appreciated by those on the receiving end.

P.S. How can I help YOU? Branding. Social media. Copywriting. Content. You name it. Please don't hesitate to reach out to me at Cargill123@gmail.com. Anytime.

https://www.linkedin.com/in/bobcargill/

http://thebobcargill.com/

https://twitter.com/cargillcreative

Are You a Hyperleader?

Are You a Hyperleader?

March 20, 2019

Episode 59 - Are You a Hyperleader?

Are you a hyperleader?

Do you know someone who is a hyperleader?

I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("The age of the hyperleader: when political leadership meets social media celebrity" https://www.newstatesman.com/politics/media/2019/03/age-hyperleader-when-political-leadership-meets-social-media-celebrity).

Paolo uses the term in referring to certain types of politicians who may be more popular than the parties they represent and are particularly adept at using social media to engage with their constituents.

I’m using the term in referring to people you and I may know in the business world.

These are people who can be game-changers.

They can single-handedly attract more attention to the brands and businesses they represent than those entities can themselves.

These are people you want on your side.

These are people you want working on your behalf.