Bob Cargill’s Marketing Show

Personal Branding, Marketing Trends, Social Media and More

Episode 177 - Personal Branding, Marketing Trends, Social Media and More 

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing - from AMA Boston (https://www.amaboston.org/) to my book (Twenty Jobs, Twenty Lessons - a Long, Strange Journey in Marketing, from Junk Mail to Social Media), personal branding to marketing trends (for instance, pumpkin spice-flavored coffee in the fall here in New England) and more. Enjoy!

 

Let Go of the Message

Episode 176 - Let Go of the Message 

Many people, for personal and professional reasons, are afraid of letting go of the message on social media.

Yet ironically, if they shared what they had to say loosely and liberally on social media, chances are the message - THEIR message - would reach more people, people they might not have reached otherwise.

So letting go of the message can be a good thing on social media because you can let others respond to that message, interact with that message, help you spread that message further, faster to many more people.

You can be afraid of letting go of the message, but that means your message has very little impact if any at all.

On the other hand, if you let go of that message - by the way, a message just like this one of mine - on social media, you just may see exponential growth in terms of friendships, fans, connections and customers, whatever it is that you would like to have more of on social media.

All of that - and, yes, more - could be yours if you were just willing and able to let go of the message.

Lift Others Up on Social Media

Episode 175 - Lift Others Up on Social Media

I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how you pick others up. So share other people's content, like their content, engage with their content. Give them props, kudos and congrats. The more you do that on social media, the more likely those people will be to reciprocate. It's such a positive reflection on you when you help others. And the likelihood is that over time, you'll earn their trust, respect and friendship. Mutually beneficial relationships will ensue.

Threads, AI, Personal Branding, Church and More

Episode 174 - Threads, AI, Personal Branding, Church and More

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing.

I talk about the new app, Threads, the fastest growing app in history, which I am not as enamored with - at least not yet - as you might imagine. I also address the fact that AI has taken the world by storm in the last few months, the importance of personal branding, the Franklin United Methodist Church's successful usage of social media and more.

Teaching, PR, Inspirational Stories and More with Kim Ring

Episode 173 - Teaching, PR, Inspirational Stories and More with Kim Ring 

In this episode of my podcast, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University. 

About Kimberley Ring Allen

Kimberley Ring is the founder of Ring Communications - one of the fastest growing integrated marketing firms in Boston. She is known as one of the leading public relations professionals and social media influencers in Boston and is known for her work with high profile brands in the lifestyle, hospitality, and sports industries. A self-made publicist and business owner that has built a successful career around joining “old school ethics” with “new school techniques,” she has been delivering creative, innovative and successful marketing, public relations and social media campaigns for almost twenty years. She founded her own consultancy in 2007 and has built the business to represent an impressive client roster that includes national and global brands including the UFC, ISlide, Actress Eliza Dushku, MLB pitcher Pedro Martinez, Chef Michael Schlow, the Gronkowski brothers and many, many more.

 

In addition to growing her business and leading her team of up and coming marketing stars, she serves as a professor at Suffolk University in Boston, where she teaches various courses on marketing. 

The Boston Marathon, a Megaphone, Weather Forecasts and More

Episode 172 - The Boston Marathon, a Megaphone, Weather Forecasts and More 

In this episode of my podcast, I talk about a number of topics related to social media and marketing. Using the finish line of the Boston Marathon as an example, I point out the importance of creating social media places for your audience members to take pictures for sharing online. I compare using social media to speaking with a megaphone. Then there are the weather forecasts I see being recorded by TV meteorologists especially for social media, which I think is a great trend.

Thanks for tuning in to another informational and insightful episode of Bob Cargill's Marketing Show.  

The Importance of Having a Personal Brand

Episode 171 - The Importance of Having a Personal Brand

People are always questioning the importance of having a personal brand.

Why do I have to be on social media on a regular basis?

Why do I have to share content about myself and what's going on in my my personal life and professional lives?

I don't want to be a public figure. I just want to keep things to myself.

Well, hey, that's okay.

That's your choice, that's your prerogative.

But if you're using social media and you'd like more attention for both personal and professional reasons, then share who you are, ALL of who you are, the best and the worst, the ups and the downs, the good and the bad (within reason, of course😊).

Because the more authentic, the more genuine, the more transparent you are, the more likely people will be to say, hey, I can relate. I like this individual. And over time, hey, I respect this individual. They're just like me. They're going through the same stuff.

And then over time, that affection, if you will, that affinity for you turns into respect and turns into - when it comes time, when the opportunity arises - it turns into business.

Yup, a win-win, mutually-beneficial relationship arises all because you decided to jump on social media and share all of who you are as an individual, personally and professionally.

That's the importance of being on social media day in and day out, of being conspicuous, ubiquitous in your presence on social media, of having a strong personal brand.

Selling Ice Cream, Attending Church, Teaching Marketing and More

Episode 170 - Selling Ice Cream, Attending Church, Teaching Marketing and More

In this episode of my podcast, I talk about everything from an autobody shop in Florida to a dog walker in Boston, driving an ice cream a long time ago to running the Boston Marathon next month, attending church in my hometown to teaching college students in Boston. Listen in to a good half hour of stories, lessons, tips and updates. Enjoy.   

Making It a Pleasure, Not a Pain, for Your Customers and Clients

Episode 169 - Making It a Pleasure, Not a Pain, for Your Customers and Clients

I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton.

I've taken this route home, this train, the MBTA's Green Line, a lot, but never had I heard the driver of the train announcing the stops the way this particular driver was announcing them.

She had a ridiculously awesome personality, a tone of voice that was making me feel like we were on a happy, celebratory tour of all the stops along the route of our luxury ride home, like those stops actually meant something to us as commuters about to call it a day.

She wasn't reciting those stops in a listless, monotone voice like it was just another part of her job. Quite the contrary. She was enthusiastic. She was passionate. She was really giving it her all.

She just had a positive, upbeat tone in her announcements that made me feel good about riding the T, that lifted my spirits after a long, hard day at work. And I told her so when I disembarked. And I tweeted about it. And now I've recorded a podcast episode about it.

What can other businesses and brands learn from the driver of that train that night?

Give your customers and clients an extraordinary experience, a pleasant surprise. Give them the experience of their lifetimes. When they're engaging in one way, shape or form with your products and services, give them your all.

You want to leave your constituents feeling good about themselves and their decision to engage with you, one way or another. The better they feel while they're engaging with whatever it is you have to offer them, the more likely they'll be to think highly of you, not to mention to spread the word about how favorably impressed they are with your products and services.

A little enthusiasm on the job can go a long way towards making it a pleasure, not a pain, for the members of your audience to do business with you.

Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan

Episode 168 - Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan

In this episode of my podcast, I talk to Casey Mohan-Schulz, VP, Qualitative Insights & Strategy at CMB, a full-service custom market research and strategy firm in Boston, and President of AMA Sacramento Valley in California. 

About Casey Mohan

Casey leads CMB’s qualitative practice and brings over a decade of qualitative research experience to the CMB team. During her career she has overseen numerous initiatives for Fortune 1000 clients, delivering insights and strategic recommendations that help clients connect with their target audiences and understand business context in meaningful ways. Her experience includes designing and conducting research for global clients across a broad range of industries and among a diverse range of audiences in both B2B and consumer spaces. Well-versed across qualitative methodologies, Casey has successfully conducted and overseen traditional and online focus groups, 1:1, and ethnographies, online discussion boards, innovation and ideation, co-creation workshops, as well as led employee focused meeting facilitation and activation workshops to help companies communicate research insights across their organization.

Casey’s work spans a range of clients/industries: Northrup Grumman, Lockheed Martin, Fiserv, Bank of America, Schwab, TD Bank, GoDaddy, Clover, Meta, Google, Activision Blizzard, Microsoft, Disney, Dignity Health, Geisinger, MD Anderson, SC Johnson, Restaurant Brands International, Taco Bell, Enterprise and more. ​

In her free time, Casey volunteers with the American Marketing Association.  In 2021 she was nominated as a national Volunteer of the Year for her contributions to developing DEI educational resources for the organizations’ 1000+ professional chapter leaders, and her work co-authoring a national DEI framework and strategy. She has also led the Sacramento Chapter serving as Chapter President from 2019-2022. Casey also volunteers with local aviation related organizations throughout Sacramento including the California Capital Airshow, with her past volunteer work focusing on insights to support the International Council of Airshows.​

Casey graduated from California State University in Sacramento, earning a Bachelor’s Business Administration with concentrations in Marketing and International Business.