Attracting the Attention of your Audience

Episode 161 - Attracting the Attention of your Audience

If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple.

And in this day and age, it's more difficult than ever to stand out among the competition and clutter, to get people to notice what you have to offer them.

However, I couldn't help but notice a truck recently that was conspicuously parked in the huge, empty parking lot along Sudbury Street outside of Mill & Main, the old, historic mill complex in Maynard.

Bull Spit. That was the name on the truck. Bull Spit. Catchy name for a business. Right? Attention-getting to say the least.

Both the double entendre of the name of this brewing company and the fact that this truck was so strategically parked in that lot where you couldn't miss seeing it certainly captured my attention. I'm sure many others have noticed it as well.

Turns out that by no coincidence, of course, one of their locations is situated right there in the mill, so this truck serves as a convenient call to action, a reminder that they're there and open for business.

That's no bull. That's outstanding advertising and marketing.