The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us.

Turn on the TV. Listen to the radio. Read the newspaper.

Liars, cheaters and stealers abound.

Who knows who and what to believe anymore?

That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents.

Honesty has always been the best policy, but today the truth will set you far apart from the competition and the clutter.

Today, the more transparent, authentic and immediate you are, the more successful you will be in business.

Use social media to engage with your audience as human beings, not logos and corporate colors.

Use Twitter, Facebook, Instagram, LinkedIn and the like to establish long-lasting, mutually-beneficial relationships with your customers and prospects.  

Keeping it real as never been more important if you want to succeed as a marketing, advertising or PR professional.