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Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
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Saturday Mar 14, 2020
Saturday Mar 14, 2020
Episode 95 - How Marketers Can Respond to the Coronavirus Outbreak
Amid the rapidly worsening coronavirus outbreak, marketers, advertisers, brands and businesses might need to adjust, if not pause their messages to consumers.
It is important to be sensitive to the seriousness of this situation. The economy may be threatened, but lives are at stake.
Take a look at any of your existing marketing campaigns and make sure to bring them up-to-date. Authenticity is always a priority in marketing, but now more than ever, what you say to your audience is a representation of how you feel as a brand.
Business must go on, but think how you might be able to do things in a better way.
Think like CVS Health. They announced the other day that they will deliver prescribed medications to customers for free. That's a win-win situation if ever there was one. That's how to do things in these tough times.
What can you do now as a marketer, advertiser, brand or business to show that you care as much about - ideally, more than - your constituents as you do about the bottom line? #Marketing #Advertising #Coronavirus
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