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Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
Episodes
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
Episode 137 - The Four Ps of Marketing
The four Ps of marketing have been around for a long time, but they are as relevant today as ever.
The four Ps of marketing are product, price, place and promotion, otherwise known as the marketing mix.
Ideally, what you have to offer your customers and prospects has all of the four Ps going on, but yes, of course, sometimes your offerings are stronger in one or more of them.
In this case, I found a product that was super strong in all four areas, a six-pack of Summer | Limited Edition Polar Seltzer in Shaw's Supermarkets. I couldn't resist picking up not just one, but three of these six-packs - on sale - for 10 dollars.
What do you think? How can you make sure your own products and services have it all going on when it comes to the four Ps? #Marketing #Branding #Sales
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