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Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
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Thursday Jun 02, 2022
Thursday Jun 02, 2022
Episode 155 - The 6 Ps of Retail Marketing
There are four Ps of marketing...product, price, place and promotion. All are equally important.
When it comes to retail marketing, though, there are two additional Ps, presentation and personnel.
How you execute with regard to all these Ps can make a difference between success and failure for your brand or business.
Many retailers are struggling in this day and age. Are they focusing enough on the two additional Ps, areas where they could possibly establish a competitive advantage over the competition?
Amid COVID and a marketplace in which the only constant is change, nothing is easy today for brick-and-mortar stores.
That's one reason why we're seeing more and more empty store fronts on main street.
That's one reason why more and more retail is going etail.
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