Bob Cargill’s Marketing Show
Listen to Your Audience Like WBCN Listened to Theirs

Listen to Your Audience Like WBCN Listened to Theirs

January 5, 2019

Episode 48 - Listen to Your Audience Like WBCN Listened to Theirs

Listen to your audience like WBCN listened to theirs.

WBCN 104.1 FM. "The Rock of Boston."

What a ridiculously awesome radio station it was back in the day.

Charles Laquidara. Ken Shelton. Tracy Roach. Albert O. Carter Alan.

Great personalities behind the mic. Great music on the air.

It wasn't all about them, though. WBCN really cared about its listeners, so much so that the station had something called the listener line that people could call into and ask the volunteers who answered the phone anything at all.

WBCN listened to its audience both literally and figuratively, in that they knew exactly what people wanted from them in a radio station and gave it to them.

As it was for 'BCN then, it should be for any brand or business in this day and age.

Take the pulse of your customers and constituents.

Take requests.

Take notes.

Listen to your audience like WBCN listened to theirs and learn from their feedback.

Audio and Video, A Dynamic Duo

Audio and Video, A Dynamic Duo

January 3, 2019

Episode 47 - Audio and Video, A Dynamic Duo

What trends do I see coming down the pike in content marketing in 2019?

I was happy and honored to be asked that question for Brafton recently. You can read my thoughts, along with 11 other marketing experts’, here:

Audio and video are a dynamic content marketing duo that are poised to take off to even greater heights in the new year ahead and beyond.

As I said in this Brafton piece, “Like video, audio is in intimate medium. You feel like you know somebody when you listen to him or her on a regular basis. So, podcasts have a credibility factor that is simply impossible to achieve with written content alone.”

And…“If they have not already, marketing professionals would be wise to get comfortable both behind and in front of the camera.”

Audio and video, a dynamic duo in content marketing in 2019 and beyond. 

In the future, will all media be social media?

In the future, will all media be social media?

December 26, 2018

Episode 46 - In the future, will all media be social media? 

In the future, will all media be social media?

That’s what some prognosticators say. I tend to agree with them.

The Pew Research Center announced recently that social media had outranked print newspapers as a source of news for Americans (

Such a momentous milestone not only illustrates the prevalence, popularity and power of social media today, it’s a warning sign of what’s to come to those businesses and brands who still aren’t up to speed with online communications channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube and the like.

A Few Words with Omama Marzuq

A Few Words with Omama Marzuq

December 17, 2018

Episode 45 - A Few Words with Omama Marzuq

In this conversation with Omama Marzuq, we talk about her experience as an advisor for Concord Wealth Management, her role as the founder of LinkedIn Local Boston and her usage of social media. Listen. 


A Few Words with Jed Hammel

A Few Words with Jed Hammel

December 11, 2018

Episode 44 - A Few Words with Jed Hammel

I sat down recently with Jed Hammel and asked him a few questions about his work as a ridiculously talented video, event-planning and marketing professional. Listen. 


Jed Hammel's Bio
Jed Hammel got his start in film/TV working in the production offices for NBC Late Night, eventually doing some producing work for "Later" and talent research for "The Tonight Show with Jay Leno." He also worked in the production offices of the drama, "ER." He has produced or directed 20+ independent films and music videos that screened at over 140 film festivals including one that won Best Film at Comic-Con San Diego, has over 1 million views on YouTube, and stars the brother from the Disney show "Zooey 101." Some of his event planning experience includes a 250+ guest City Awake closing night party, (Hammel is a co-founder), (featuring 2 hip-hop artists, a rock band, an a capella group, story slam, art salon, and 2 DJ’s), The Boston Calendar's 200+ guest "Free Boston" events (featuring boozy ice cream, tequila tasting, and live art), and 8 years of the Filmshift Film Festival (social impact/50% female directors). He has produced videos for clients such as Techstars/the US Air Force, Startup Institute, Cambridge Innovation Center, UMASS-Lowell, and Alienware/Dell Computer, among others. Other events include a film/music/art event sponsored by Aeronaut Brewery and Startup Institute, a women in tech event at WeWork Cambridge, and an animation event at WeWork Hollywood.

A Few Words with Christina Inge

A Few Words with Christina Inge

December 4, 2018

Episode 43 - A Few Words with Christina Inge 

At the New England Direct Marketing Association's Marketing Technology Summit on December 3, 2018, I had the opportunity to talk to Christina Inge about marketing, social media, her tech consulting company, Thoughtlight, and much more. Listen.  

A Few Words with Kate Milkosky

A Few Words with Kate Milkosky

November 30, 2018

Episode 42 - A Few Words with Kate Milkosky 

I was happy to talk recently to Kate Milkosky, a mathematician, math tutor and founder of Ms. Milkosky, a company that creates online and app-based mathematics resources for students, parents, teachers and school systems.

In this episode, we talked about Kate's company and how she uses social media, especially YouTube, to get the word out about her business.


Rock Your Audience

Rock Your Audience

November 28, 2018

Episode 41 - Rock Your Audience

I recently saw a ridiculously awesome movie, Bohemian Rhapsody.

You know the story.

It's about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury.

There's a scene in this movie in which the band is developing the idea for their song, "We Will Rock You."

You know the song.

They wanted to engage their audience. They wanted their fans to be part of that song. Watching that scene and listening to that song gave me a thought.

As it was for Queen in playing that song then, it is for all brands and businesses now.

You want to engage your audience.

You want to involve them in whatever it is you do in some way, shape or form.

You want to rock your audience.

Employee Advocacy

Employee Advocacy

November 21, 2018

Episode 40 - Employee Advocacy

In this episode, I talk about the importance of employee advocacy...enabling and encouraging the members of your team to use social media on your behalf.


Corporate Culture Counts

Corporate Culture Counts

November 12, 2018

Episode 39 - Corporate Culture Counts

The importance of having a good, positive culture in the workplace cannot be underestimated.

The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and then cruised through the postseason to their fourth World Series title since 2004.

The Sox had to compete against plenty of other talented baseball teams in 2018, but perhaps none had the camaraderie and culture the Boston team had in their clubhouse.

Maybe none had such a supportive, selfless manager like Alex Cora at the helm, either.

Talent and skills aren’t always the determining factors in winning.

Without the right culture instilled into the workplace, even the best teams – and businesses in general – can fall behind the competition.

Without a strong leader installed at the top, even the best teams can fall apart.

Businesses and brands, companies and organizations of all sizes, shapes and forms…ask yourselves if you have the culture and leadership in place to win in the marketplace like the Red Sox won on the field this year. Corporate culture counts.