Bob Cargill’s Marketing Show

Putting Yourself Out There on Social Media

Episode 146 - Putting Yourself Out There on Social Media

Unless you're a big brand or a celebrity, to be effective on social media means to put yourself out there.

That's the SOCIAL in social media.

You have to be willing and able to share content frequently that is educational, enlightening, entertaining even.

You have to show the personal side of what you do for a living, not just the professional side, giving people a look behind the scenes, helping those on the receiving end of your messages get to know you and your colleagues as fellow human beings.

The more your audience gets to know you on #SocialMedia, the more likely they'll be to do business with you when the opportunities arise.

If I Were a Business or a Brand with the Budget

Episode 145 - If I Were a Business or a Brand with the Budget

If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf.

They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends.

The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even.

They would be conspicuous in their presence, responsive and engaging, friendly and dependable. They would interact with those on the receiving end of our messages and learn from them.

They would be a better and more successful company in the long run because of this commitment to #SocialMedia.

The Tree That Falls in the Woods

Episode 144 - The Tree That Falls in the Woods 

Don't be like the tree that falls in the woods, yet it doesn't make a sound because nobody is around to hear it fall.

After all, you want to be heard - loud and clear - on social media.

You want to make some noise.

You want people around you to hear what you have to say. You want an audience.

What Can You Do for Social Media?

Episode 143 - What Can You Do for Social Media? 

What do you need to do to get social media to pay off for you?

Sorry to disappoint, but it doesn't really work that way. It's what you need to do to make sure that social media pays off for those on the receiving end of your messages.

If the content you have to share on LinkedIn, Twitter, Instagram, TikTok and the like is educational, entertaining, informative and insightful, your audience will reward you with their undivided attention and support.

So yeah, it's what you're going to do for social media, not the other way around.

New Belgium Brewing‘s Torched Earth Ale

Episode 142 - New Belgium Brewing's Torched Earth Ale

Would you ever make a good product into a bad product? Why would you do such a thing?

Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important issue.

Brilliant, if you ask me. Simply brilliant.

Good for the people at New Belgium Brewing for taking such a strong stand as a brand.

How could your business or organization do something similar that results in such a win-win situation?

Ubiquity, Frequency and Quality on Social Media

Episode 141 - Ubiquity, Frequency and Quality on Social Media

I am asked quite often about using social media for business.

Many brands try. Many brands fail. Many brands don't even give it a shot.

Using social media successfully as a business takes time, talent and tenacity, frankly. It's not easy.

You need to be ubiquitous, conspicuous in your presence on as many channels as possible. That's my opinion.

You need to share content frequently, not just every once in a while.

And that content you share needs to be of the highest quality. Mediocrity won't cut it.

Ubiquity. Frequency. Quality. That's how you market your business on social media.

Satisfying Your Audience‘s Needs, Wants and Demands

Episode 140 - Satisfying Your Audience's Needs, Wants and Demands

Can you meet, if not exceed, your audience members’ needs, wants and demands?

That’s what it takes to be successful in marketing and sales.

That’s what it takes to be successful in business, period.

Preach Like Chynna

Episode 139 - Preach Like Chynna

Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouTube, too, with her ridiculously awesome series, California Preachin’. To say she’s carefree and extemporaneous in her DIY videos - sharing what’s on her mind about her religious faith, family life and more - would be an understatement, but that’s how you do it on social media.

Chynna is a perfect example of best practices in how to rock your personal or corporate brand, if you ask me.

Just be authentic. Just be transparent. Just be yourself.

Twitter Spaces, Customer Experience and More with Brian Hurst

Episode 138 - Twitter Spaces, Customer Experience and More with Brian Hurst

In this episode of my podcast, Bob Cargill's Marketing Show, I talk to Brian Hurst, who is a colleague of mine on the volunteer social media team for AMA Boston. You can follow Brian on Twitter... here https://twitter.com/BrianHurst01

About Brian Hurst (from Brian's LinkedIn profile)...

Experienced Customer Service Representative with a demonstrated history of working in the information technology and services industry. Strong support professional skilled in Customer Relations, Microsoft Office, Social Media.

The Four Ps of Marketing

Episode 137 - The Four Ps of Marketing

The four Ps of marketing have been around for a long time, but they are as relevant today as ever.

The four Ps of marketing are product, price, place and promotion, otherwise known as the marketing mix.

Ideally, what you have to offer your customers and prospects has all of the four Ps going on, but yes, of course, sometimes your offerings are stronger in one or more of them.

In this case, I found a product that was super strong in all four areas, a six-pack of Summer | Limited Edition Polar Seltzer in Shaw's Supermarkets. I couldn't resist picking up not just one, but three of these six-packs - on sale - for 10 dollars.

What do you think? How can you make sure your own products and services have it all going on when it comes to the four Ps? #Marketing #Branding #Sales