Bob Cargill’s Marketing Show

The Personal Brand

Episode 150 - The Personal Brand

In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand."

That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and public speaking, his books and blog.

If someone as conspicuous in their presence online as Mark is thinks he could place more emphasis on his personal brand, what about you and me?

That's saying all of us could benefit from even more personal branding.

Thanks, Mark, as always, for the words of wisdom.

Empathy in Marketing with Pat Timmons

Episode 149 - Empathy in Marketing with Pat Timmons

In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to marketing professional and author, Pat Timmons, about his new book, Feel Something, about empathy in marketing and how understanding the feelings of your audience members can help you level up each phase of the buyer journey. 

About Patrick Timmons

Patrick Timmons is a “swiss-army knife” in marketing, with industry experience in tech, music business, advertising, and PR. His passion for marketing began at Emerson College, where he acquired a bachelor’s degree in marketing communications and entrepreneurial studies. He then studied at Berklee College of Music and received a master's degree in music business with a focus on independent musicians.

While marketing is a strong passion for Patrick, so is getting to know people and understanding why people do what they do. Being immersed in social media marketing, Patrick noticed an urgent need for empathy. He then began his journey to understand and develop a new focus of marketing: Empathy Marketing.

Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz

Episode 148 - Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz

In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the different businesses she runs and how she uses social media so effectively to stay in front of her constituents. At one point during our chat, I praised Morissa for being so positive and nice to others, and she said she was asked recently about how she keeps up her productivity, and her answer was, "By staying positive and keeping an upbeat attitude." She said, "The byproduct of being positive is being more streamlined and things going more smoothly. She added, "Being nice to people, being positive...they're so rewarding in so many ways."  Thanks, Morissa! You're such a very positive role model for so many fans, followers and friends, as both a professional and human being. 

About Morissa Schwartz

 

Morissa Schwartz is the owner of DrRissysWriting.com - a marketing and writing company ranked in the top 2 social media experts in NY by Thumbtack, and GenZPublishing.org - a publishing company, which has produced six Amazon bestsellers. She holds a doctorate in literature from Drew University and has a Masters in Communication.

Morissa broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, is a bestselling author, has sung on MTV, speaks professionally about inspiring others through words and entrepreneurship, and was named the “Voice of Generation Z” by Community Magazine. She seeks to inspire others through words and a positive attitude. You can learn more about Morissa at MorissaSchwartz.com

 

Reading, Writing, Arithmetic and Social Media

Episode 147 - Reading, Writing, Arithmetic and Social Media 

It used to be reading, writing and arithmetic. That's what was taught in grammar school.

I think it should now be reading, writing, arithmetic and social media.

I'm serious. Social media is how more and more people communicate in this day and age, especially young people.

If we teach students how to use social media at a young age, we will have much less of a computer illiteracy problem in the world and certainly far more instances of Facebook, Twitter, Instagram, YouTube and the like being used for good.

Putting Yourself Out There on Social Media

Episode 146 - Putting Yourself Out There on Social Media

Unless you're a big brand or a celebrity, to be effective on social media means to put yourself out there.

That's the SOCIAL in social media.

You have to be willing and able to share content frequently that is educational, enlightening, entertaining even.

You have to show the personal side of what you do for a living, not just the professional side, giving people a look behind the scenes, helping those on the receiving end of your messages get to know you and your colleagues as fellow human beings.

The more your audience gets to know you on #SocialMedia, the more likely they'll be to do business with you when the opportunities arise.

If I Were a Business or a Brand with the Budget

Episode 145 - If I Were a Business or a Brand with the Budget

If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf.

They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends.

The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even.

They would be conspicuous in their presence, responsive and engaging, friendly and dependable. They would interact with those on the receiving end of our messages and learn from them.

They would be a better and more successful company in the long run because of this commitment to #SocialMedia.

The Tree That Falls in the Woods

Episode 144 - The Tree That Falls in the Woods 

Don't be like the tree that falls in the woods, yet it doesn't make a sound because nobody is around to hear it fall.

After all, you want to be heard - loud and clear - on social media.

You want to make some noise.

You want people around you to hear what you have to say. You want an audience.

What Can You Do for Social Media?

Episode 143 - What Can You Do for Social Media? 

What do you need to do to get social media to pay off for you?

Sorry to disappoint, but it doesn't really work that way. It's what you need to do to make sure that social media pays off for those on the receiving end of your messages.

If the content you have to share on LinkedIn, Twitter, Instagram, TikTok and the like is educational, entertaining, informative and insightful, your audience will reward you with their undivided attention and support.

So yeah, it's what you're going to do for social media, not the other way around.

New Belgium Brewing‘s Torched Earth Ale

Episode 142 - New Belgium Brewing's Torched Earth Ale

Would you ever make a good product into a bad product? Why would you do such a thing?

Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important issue.

Brilliant, if you ask me. Simply brilliant.

Good for the people at New Belgium Brewing for taking such a strong stand as a brand.

How could your business or organization do something similar that results in such a win-win situation?

Ubiquity, Frequency and Quality on Social Media

Episode 141 - Ubiquity, Frequency and Quality on Social Media

I am asked quite often about using social media for business.

Many brands try. Many brands fail. Many brands don't even give it a shot.

Using social media successfully as a business takes time, talent and tenacity, frankly. It's not easy.

You need to be ubiquitous, conspicuous in your presence on as many channels as possible. That's my opinion.

You need to share content frequently, not just every once in a while.

And that content you share needs to be of the highest quality. Mediocrity won't cut it.

Ubiquity. Frequency. Quality. That's how you market your business on social media.