Bob Cargill’s Marketing Show

Are You a Hyperleader?

March 20, 2019

Episode 59 - Are You a Hyperleader?

Are you a hyperleader?

Do you know someone who is a hyperleader?

I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("The age of the hyperleader: when political leadership meets social media celebrity" https://www.newstatesman.com/politics/media/2019/03/age-hyperleader-when-political-leadership-meets-social-media-celebrity).

Paolo uses the term in referring to certain types of politicians who may be more popular than the parties they represent and are particularly adept at using social media to engage with their constituents.

I’m using the term in referring to people you and I may know in the business world.

These are people who can be game-changers.

They can single-handedly attract more attention to the brands and businesses they represent than those entities can themselves.

These are people you want on your side.

These are people you want working on your behalf.