Episode 56 - Don't Be a One-Trick Pony on Social Media
Don’t be a one-trick pony on social media.
Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others.
LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.…you want to be working the crowd in a multitude of places. You want to be diversifying your efforts.
Once you've tested and learned where you get the biggest bang for your buck, you want to focus there, of course. But you don’t want to overlook the importance of having a presence elsewhere at the same time.
You never know where you’re going to get the most traction down the road. You may think you’re getting good results where you are now, but you have no idea how many opportunities you could be missing elsewhere.
Don't be satisfied with success on just one channel.
Don't give short shrift to your options.
Don’t be a one-trick pony.