Look all around you.
Walk through an airport terminal.
Stroll along main street.
Ride in an elevator.
Sit on a bus.
Everybody is important.
Everybody thinks the world revolves around them.
You. Me. Everybody.
That’s human nature.
That’s what you have to understand if you’re a business or brand.
Everybody is important, especially your connections, customers and constituents, especially those on the receiving end of your messages.
The world revolves around anyone you happen to be trying to communicate with and convince at this moment in time. Their wishes are your command.
Everybody is important, especially those whose attention you covet.