Bob Cargill’s Marketing Show

In the future, will all media be social media?

December 26, 2018

Episode 46 - In the future, will all media be social media? 

In the future, will all media be social media?

That’s what some prognosticators say. I tend to agree with them.

The Pew Research Center announced recently that social media had outranked print newspapers as a source of news for Americans (http://www.pewresearch.org/fact-tank/2018/12/10/social-media-outpaces-print-newspapers-in-the-u-s-as-a-news-source/).

Such a momentous milestone not only illustrates the prevalence, popularity and power of social media today, it’s a warning sign of what’s to come to those businesses and brands who still aren’t up to speed with online communications channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube and the like.