In his 2008, Tribes, Seth Godin wrote, "The essential lesson is that every day it gets easier to tighten the relationship you have with the people who choose to follow you." That was in 2008. This is 2018. There are no excuses anymore for brands, businesses and business people not to be leaders of their own tribes on social media. What about you? Have you positioned yourself and your brand as a leader on Twitter, Facebook, Instagram, LinkedIn and the like? Do you have your own tribe?