One of my many summer jobs as a kid was to drive an ice cream truck.
To this day, I can remember selling all those fudgicles, popsicles, creamsicles, chocolate eclairs and strawberry shortcakes.
Behind the wheel of my truck, I would wind my way through the neighborhoods of my hometown, announcing my arrival with that familiar ice cream truck jingle, that same, old melodic chime that would play over and over again. And almost as if on cue, customers would appear out of nowhere…like clockwork.
Your brand, corporate or personal, needs to be like that ice cream truck on social media.
You want your audience to be anticipating your arrival on the scene. You want them to know you. You want them to like you. You want them to see you so often on LinkedIn, Twitter, Facebook, Instagram and other such online communication channels that it is almost impossible to ignore you. You want your fans, followers, connections and constituents to feel like they just can’t wait for the content you have to offer them today.