Bob Cargill’s Marketing Show

Listen to Your Audience Like WBCN Listened to Theirs

January 5, 2019

Episode 48 - Listen to Your Audience Like WBCN Listened to Theirs

Listen to your audience like WBCN listened to theirs.

WBCN 104.1 FM. "The Rock of Boston."

What a ridiculously awesome radio station it was back in the day.

Charles Laquidara. Ken Shelton. Tracy Roach. Albert O. Carter Alan.

Great personalities behind the mic. Great music on the air.

It wasn't all about them, though. WBCN really cared about its listeners, so much so that the station had something called the listener line that people could call into and ask the volunteers who answered the phone anything at all.

WBCN listened to its audience both literally and figuratively, in that they knew exactly what people wanted from them in a radio station and gave it to them.

As it was for 'BCN then, it should be for any brand or business in this day and age.

Take the pulse of your customers and constituents.

Take requests.

Take notes.

Listen to your audience like WBCN listened to theirs and learn from their feedback.