Red tape. Unfortunately, it prevents so many businesses and brands from making progress in any way, shape or form on social media.
Whether it’s because too many chefs are in the kitchen or there is just far too much adherence to outdated rules, red tape can undermine even the success of your very best efforts.
The most successful social media practitioners have a green light in front of them, not red tape. They get autonomy and support from colleagues and management, not questions and criticism.
The most effective social media programs are authentic, transparent and immediate. They’re carried out quickly and seamlessly with very few interruptions.
If you expect to be successful as an organization on social media, you’ve got to cut to the chase and cut the red tape.