Social media is a marathon for brands, businesses, marketers and advertisers, not a sprint. A blog post here and a few tweets there just aren’t going to cut it. You need to be in it for the long haul if you expect to see a return on your investment. You need to be everywhere your audience is as often as possible. Don’t underestimate the importance of passion, persistence and perseverance if you want to succeed on social media. You need to be active on LinkedIn, Twitter, Facebook, Instagram, YouTube and the like day in and day out, always and forever. There is no rest for the weary on social media.