Episode 73 - Stop Trying To Be Somebody Else
Stop trying to be somebody else in your marketing and advertising campaigns.
Stop trying to be somebody else. Period.
Just be yourself in both your professional and personal lives.
The most successful communication takes place transparently and authentically.
Anybody who wants anybody else to do anything will appeal more to those on the receiving end of their messages if they don’t put on airs, if they don’t try to sell.
Of course, you need to put yourself out there if you want to call attention to what you have to offer.
You can’t be inconspicuous. You can't be shy.
But don’t overthink your presentation, don’t make like it’s an act.
Your products and services should speak for themselves in the business world.
Your actions will speak louder than your words in all walks of life.
You need to earn your audience’s trust before you can earn their respect, admiration and business.
You need to be yourself.