Episode 108 - The Domino's Homemade Film Festival
Free pizza for a year. Sounds good to me. What about you?
Free pizza for a year. That’s the grand prize in the Domino’s Homemade Film Festival contest.
To enter, all you need to do is submit a video of 60 seconds or less by August 21 at 3 PM ET at https://www.dominosfilmfest.com/
Between September 7-11, people can vote for their favorite homemade films about Domino's, and on September 18, the winners will be announced with $1,560 in Domino’s gift cards going to the grand prize winner, $500 in gift cards to the second place winner and $200 in gift cards to the third place winner.
What a great idea! What a great contest!
It's a win-win campaign if ever there was one.
Domino’s is getting its fans to create their own User-Generated-Content (UGC) on behalf of the brand. And its audience is getting a chance to win free pizza.
I also applaud Domino’s for launching this contest during the pandemic. People have a little more time on their hands lately and are more inclined to enter such a contest as well as order pizza instead of going out to dinner or cooking themselves. Brands, businesses, marketers and advertisers can learn a lot from this ridiculously awesome case study.