Episode 71 - The End of Advertising As We Know It
I’m not going to lie. Advertising is interruptive.
Advertising is annoying.
Advertising is a waste of time unless you’re doing it differently than you did back in the day.
You can only throw so much money into advertising before those on the receiving end are going to completely ignore you.
I read a ridiculously awesome article written by Frank McKinley recently, "Why Advertising Doesn’t Work." You can read it for yourself on Medium here: https://medium.com/publishous/why-advertising-doesnt-work-51eb21df575c
In this article, Frank talks about how much the world has changed and how ineffective “buying interruptions” is these days.
Stop the insanity, I say.
Personally, I love advertising.
I love marketing.
I love social media.
But the same old same old simply isn't working anymore.
You. Me. Everyone of us in this business has to concentrate more on authenticity, creativity, transparency and immediacy.
Enough with the smoke and mirrors.
Enough with the clever hacks and chicanery.
Enough with the monstrous budgets.
If you ask me, just being yourself is the best advertising you can buy today.