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Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
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Friday May 27, 2022
Friday May 27, 2022
Episode 154 - The Importance of Engaging Your Audience
Do you know the song, We Will Rock You, by Queen?
Of course, you know the song! It was written by Brian May for Queen's 1977 album, News of the World.
It was featured in a great scene in the movie, Bohemian Rhapsody.
It provided Queen with a ridiculously awesome opportunity to engage with their audience.
I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business.
The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you. Stomp, stomp, clap...
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