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Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
Episodes

Wednesday Feb 28, 2018
The Three A's of Social Media
Wednesday Feb 28, 2018
Wednesday Feb 28, 2018
Years ago, while watching our kids play baseball, I learned about the three A's from a neighbor of mine. He said these were the standards he held himself up to on the job as a pediatrician. The three A's – ability, affability and availability. I said, “You know, the three A's would apply well to social media." Ability – you have to know what you're doing on the job. Affability – you have to be friendly, courteous and kind. You have to get along well with people. Availability – you have to be online practically all the time. So, do you have the three A's of social media?

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