Bob Cargill’s Marketing Show

The Three A’s of Social Media

February 28, 2018

Years ago, while watching our kids play baseball, I learned about the three A's from a neighbor of mine. He said these were the standards he held himself up to on the job as a pediatrician. The three A's – ability, affability and availability. I said, “You know, the three A's would apply well to social media." Ability – you have to know what you're doing on the job. Affability – you have to be friendly, courteous and kind. You have to get along well with people. Availability – you have to be online practically all the time. So, do you have the three A's of social media?