Think of social media - brands, personal brands and corporate brands - as your ice-breaker. You should let your fans, your followers, your customers, your constituents get to know you. The more they know you, the better they know you, the more likely they're going to be to do business with you, to support you, to be loyal to you, to share your content, to re-tweet you. So on LinkedIn, Facebook, Twitter, YouTube, Instagram, you name it, any social media channel, think of social media as your ice-breaker...whether you're an individual brand or a corporate brand. Use social media to let people get to know you.