Bob Cargill’s Marketing Show

When Social Media Catches Fire

February 7, 2019

Episode 52 - When Social Media Catches Fire

No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral.

I recently watched the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” and found it to be as exasperating as it was entertaining.

So many people were hurt in so many ways, especially financially and emotionally.

Not only did a group of popular celebrity influencers promote Fyre Festival on social media, but music fans who shelled out big bucks to attend this epic flop used social media, too, to get the word out about their miserable experience there.

Yup, social media can giveth and social media can taketh away.

For better or worse, social media can catch fire. Use it with care. Use it for good.