Bob Cargill’s Marketing Show

Personal Branding: Encourage People to Take Pictures of You

Episode 183 - Personal Branding: Encourage People to Take Pictures of You

A great way of getting the word out about what you have to offer your community is to have someone else do it for you.

That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity.

In rare instances, however - certain live performances such as the two I saw recently, by Dane Cook, the comedian, and Jethro Tull, the rock band - photographs and video recordings are forbidden. They don't like the distraction, for one thing. They also want complete control of their intellectual property.

Not to mention...they're so ridiculously successful, they can afford to take that position.

Most of us, though, not so much.

We don't want to be like them if we're in marketing, advertising and sales of any sort. We don't want to be like them if we want the opportunity to reach an exponentially larger audience. We don't want to be like them if we want our followers, friends and fans to spread the word about us to their own respective social media networks, making it possible for us to get in front of people we would never have the chance to connect with otherwise.

We want to increase our chances of going viral and extending the reach of the messages we share with our constituents and stakeholders.

If we care at all about personal branding, we don't just want to allow people to take pictures of us, we want to encourage it.

Are You a Double Threat on Social Media?

Episode 182 - Are You a Double Threat on Social Media?

It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes.

It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc.

That's a double threat.

Yes, if you can do both, if you can be both behind the scenes and in front of the camera, you would be considered a double threat, an invaluable asset to the organization for which you work.

So I encourage all my students, all my clients to have both the skills to manage social media, to leverage digital technologies behind the scenes, as well as the confidence and talent to put yourself in front of the camera and behind the microphone.

All that will make you especially invaluable during the course of your career as both a personal brand and employee. All that will be a win-win. #SocialMedia #PersonalBranding #Marketing #Success

The Continuation of My Teaching Journey, AMA Boston, the Domino’s Free Pizza Campaign, Coach Prime and More

Episode 181 - The Continuation of My Teaching Journey, AMA Boston, the Domino's Free Pizza Campaign, Coach Prime and More

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the personal branding power of University of Colorado Boulder football coach Deion Sanders (also known as Coach Prime) to the great strategy and creativity behind Domino's recent Free Emergency Pizza campaign, from my work as a professor of marketing and social media to my role as president of the American Marketing Association's Boston chapter. 

Answering Questions about Social Media from Northeastern University Grad Students

Episode 180 - Answering Questions about Social Media from Northeastern University Grad Students

In this episode of my podcast, Bob Cargill's Marketing Show, I take a few great questions from the wicked smart, ridiculously awesome students in the course on social media I teach at Northeastern University. We talk about how the emergence of AI (Artificial Intelligence) has changed how we create content today, how I personally am able to effectively consume a seemingly endless stream of online information and more. Listen. Enjoy. Thanks. 

Teaching Marketing, Social Media, Business and Other Things on My Mind

Episode 179 - Teaching Marketing, Social Media, Business and Other Things on My Mind 

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about how much I enjoy my role as an adjunct professor at three outstanding universities in Boston this fall (2023), teaching marketing, social media and business. Need some insight and inspiration about personal branding, thought leadership and thriving, not just surviving in this digital era day and age? This episode's for you. Do you know what it means to reach for the brass ring? I also talk about what that has meant to my career so far - and what it can mean to yours. Who's with me? I hope you are. 

A Great Football Coach, A Great Personal Brand

Episode 178 - A Great Football Coach, A Great Personal Brand

Deion Sanders.

Coach Prime.

Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder.

He's a great personal brand, too.

He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always on our minds. And because he's such a strong personal brand, his words carry weight.

He has a huge impact on all of those around him.

Me, you, all of us can be like Coach Prime.

We just have to speak up, put ourselves in front of the camera, share our knowledge and expertise with our followers and fans, and be conspicuous in our presence whatever we do, wherever we go.

That's how to be like Deion Sanders.

That's how to have a winning personal brand.

Personal Branding, Marketing Trends, Social Media and More

Episode 177 - Personal Branding, Marketing Trends, Social Media and More 

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing - from AMA Boston (https://www.amaboston.org/) to my book (Twenty Jobs, Twenty Lessons - a Long, Strange Journey in Marketing, from Junk Mail to Social Media), personal branding to marketing trends (for instance, pumpkin spice-flavored coffee in the fall here in New England) and more. Enjoy!

 

Let Go of the Message

Episode 176 - Let Go of the Message 

Many people, for personal and professional reasons, are afraid of letting go of the message on social media.

Yet ironically, if they shared what they had to say loosely and liberally on social media, chances are the message - THEIR message - would reach more people, people they might not have reached otherwise.

So letting go of the message can be a good thing on social media because you can let others respond to that message, interact with that message, help you spread that message further, faster to many more people.

You can be afraid of letting go of the message, but that means your message has very little impact if any at all.

On the other hand, if you let go of that message - by the way, a message just like this one of mine - on social media, you just may see exponential growth in terms of friendships, fans, connections and customers, whatever it is that you would like to have more of on social media.

All of that - and, yes, more - could be yours if you were just willing and able to let go of the message.

Lift Others Up on Social Media

Episode 175 - Lift Others Up on Social Media

I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how you pick others up. So share other people's content, like their content, engage with their content. Give them props, kudos and congrats. The more you do that on social media, the more likely those people will be to reciprocate. It's such a positive reflection on you when you help others. And the likelihood is that over time, you'll earn their trust, respect and friendship. Mutually beneficial relationships will ensue.

Threads, AI, Personal Branding, Church and More

Episode 174 - Threads, AI, Personal Branding, Church and More

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing.

I talk about the new app, Threads, the fastest growing app in history, which I am not as enamored with - at least not yet - as you might imagine. I also address the fact that AI has taken the world by storm in the last few months, the importance of personal branding, the Franklin United Methodist Church's successful usage of social media and more.