Bob Cargill’s Marketing Show

Just Be Yourself on Social Media

Episode 188 - Just Be Yourself on Social Media

Do members of Gen Z have a split personality due to social media?

I read something like that somewhere recently, that their personas on social media may not be an exact match of who they are in real life (IRL).

They're only revealing a certain side of themselves there as opposed to their complete selves, which can cause them a great deal of stress.

I would think that could be an issue for anyone of any age who spends a lot of time on Instagram, Facebook, X, LinkedIn, TikTok and the like.

But it doesn't have to be that way.

Your existence on social media should be an extension of who you are IRL.

That's your true self, your whole self, your original self - within reason, of course.

That's more authentic, transparent, credible and trustworthy, anyway.

That's easier on everybody as well.

Nobody has to pretend. Nobody has to pose.

Others can get to know the real you whether you're online or off.

You don't have to put on airs in any way, shape or form. You just have to keep it real.

AMA Boston, Teaching Social Media, Gen Z, Wendy's and More

Episode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More

In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.

Social Media is a Level Playing Field

Episode 186 - Social Media is a Level Playing Field

Social media is a level playing field on which anyone can win.

Sure, it helps if you're a big brand or celebrity, but theoretically, anyone can make a big splash here, there or anywhere else on social media and attract a large audience.

Share your journey and document your day. Take people behind the scenes. Take them along for the ride.

Believe that others are interested in what you have to say, what you have to show, what you have to share, etc. They really do want to see you and hear from you, day in and day out. That's human nature.

People are curious. People care more than you may realize about your daily routine, your highlights and milestones, your victories and defeats.

You are the star of your own show on social media.

Step into the spotlight. The floor is yours.

Rise to the occasion. Take advantage of the opportunity. Get after it now. #SocialMedia #Branding #PersonalBranding #Marketing

AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo

Episode 185 - AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo

In this episode of my podcast, I talk to Emilee Cocuzzo, Service Delivery Lead at Valere, Adjunct Professor at Clark University and President-Elect at AMA Boston. She tell us about her career journey up to this point, what it's like to serve on the board of directors of the American Marketing Association's Boston chapter, what leadership looks like to her, what she honestly thinks about social media and much more. 

About Emilee Cocuzzo

Service Delivery Lead at Valere leading AI and digital transformation work and projects. Previously a senior consultant at Booz Allen working on cyber security, enterprise data management, IT and digital modernization, DE&I strategy, and financial management projects. Adjunct professor at Clark University teaching about entrepreneurship. President-Elect at AMA Boston. 

How Can Your Products and Services Bring People Together?

Episode 184 - How Can Your Products and Services Bring People Together?

Brands and businesses, marketers and advertisers, how can your products and services bring people together?

That's the premise behind a ridiculously awesome ad I saw recently for Australian Lamb called the Generation Gap, "the impassable chasm that's divided Australia."

It's a very entertaining and enjoyable spot, if you ask me, fascinatingly and humorously alluding to all the obvious differences between generations except for the fact that they all like lamb.

It's a compelling and captivating short story with a very happy ending.

Apparently there's no difference of opinion about lamb.

As everybody comes together over lamb in this campaign, how can you follow the same recipe for success, illustrating that what you have to offer is universally, unanimously even, acclaimed?

Personal Branding: Encourage People to Take Pictures of You

Episode 183 - Personal Branding: Encourage People to Take Pictures of You

A great way of getting the word out about what you have to offer your community is to have someone else do it for you.

That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity.

In rare instances, however - certain live performances such as the two I saw recently, by Dane Cook, the comedian, and Jethro Tull, the rock band - photographs and video recordings are forbidden. They don't like the distraction, for one thing. They also want complete control of their intellectual property.

Not to mention...they're so ridiculously successful, they can afford to take that position.

Most of us, though, not so much.

We don't want to be like them if we're in marketing, advertising and sales of any sort. We don't want to be like them if we want the opportunity to reach an exponentially larger audience. We don't want to be like them if we want our followers, friends and fans to spread the word about us to their own respective social media networks, making it possible for us to get in front of people we would never have the chance to connect with otherwise.

We want to increase our chances of going viral and extending the reach of the messages we share with our constituents and stakeholders.

If we care at all about personal branding, we don't just want to allow people to take pictures of us, we want to encourage it.

Are You a Double Threat on Social Media?

Episode 182 - Are You a Double Threat on Social Media?

It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes.

It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc.

That's a double threat.

Yes, if you can do both, if you can be both behind the scenes and in front of the camera, you would be considered a double threat, an invaluable asset to the organization for which you work.

So I encourage all my students, all my clients to have both the skills to manage social media, to leverage digital technologies behind the scenes, as well as the confidence and talent to put yourself in front of the camera and behind the microphone.

All that will make you especially invaluable during the course of your career as both a personal brand and employee. All that will be a win-win. #SocialMedia #PersonalBranding #Marketing #Success

The Continuation of My Teaching Journey, AMA Boston, the Domino’s Free Pizza Campaign, Coach Prime and More

Episode 181 - The Continuation of My Teaching Journey, AMA Boston, the Domino's Free Pizza Campaign, Coach Prime and More

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the personal branding power of University of Colorado Boulder football coach Deion Sanders (also known as Coach Prime) to the great strategy and creativity behind Domino's recent Free Emergency Pizza campaign, from my work as a professor of marketing and social media to my role as president of the American Marketing Association's Boston chapter. 

Answering Questions about Social Media from Northeastern University Grad Students

Episode 180 - Answering Questions about Social Media from Northeastern University Grad Students

In this episode of my podcast, Bob Cargill's Marketing Show, I take a few great questions from the wicked smart, ridiculously awesome students in the course on social media I teach at Northeastern University. We talk about how the emergence of AI (Artificial Intelligence) has changed how we create content today, how I personally am able to effectively consume a seemingly endless stream of online information and more. Listen. Enjoy. Thanks. 

Teaching Marketing, Social Media, Business and Other Things on My Mind

Episode 179 - Teaching Marketing, Social Media, Business and Other Things on My Mind 

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about how much I enjoy my role as an adjunct professor at three outstanding universities in Boston this fall (2023), teaching marketing, social media and business. Need some insight and inspiration about personal branding, thought leadership and thriving, not just surviving in this digital era day and age? This episode's for you. Do you know what it means to reach for the brass ring? I also talk about what that has meant to my career so far - and what it can mean to yours. Who's with me? I hope you are.