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Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
Episodes
Friday Aug 19, 2022
Friday Aug 19, 2022
Episode 161 - Attracting the Attention of your Audience
If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple.
And in this day and age, it's more difficult than ever to stand out among the competition and clutter, to get people to notice what you have to offer them.
However, I couldn't help but notice a truck recently that was conspicuously parked in the huge, empty parking lot along Sudbury Street outside of Mill & Main, the old, historic mill complex in Maynard.
Bull Spit. That was the name on the truck. Bull Spit. Catchy name for a business. Right? Attention-getting to say the least.
Both the double entendre of the name of this brewing company and the fact that this truck was so strategically parked in that lot where you couldn't miss seeing it certainly captured my attention. I'm sure many others have noticed it as well.
Turns out that by no coincidence, of course, one of their locations is situated right there in the mill, so this truck serves as a convenient call to action, a reminder that they're there and open for business.
That's no bull. That's outstanding advertising and marketing.
Monday Aug 01, 2022
Monday Aug 01, 2022
Episode 160 - What's Your Current Situation?
What's your current situation?
That's a thing on social media...telling people where you are and what you are doing now. You may already know that and even do that in your personal life, share your current situation with those who follow you on social media.
But do you do that in your professional life?
Documenting your days in real time is an easy and effective way for brands, businesses and professionals to establish a strong, steady presence on social media.
It shows you care enough about your audience to share your life with them. It satisfies their curiosity. It deepens the relationship you already have with them. It leads to greater engagement and unlimited possibilities for bigger and better things between you and those who look up to you.
It's a win-win.
Keep those who follow you abreast of your whereabouts and goings-on. Share your current situation on social media as often as possible.
Monday Jul 25, 2022
Monday Jul 25, 2022
Episode 159 - Be Like Kevin
Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about him today. I want to talk about how great he is on social media.
Brands, businesses, professionals, people...everybody likes listening to Kevin and his legendary band perform, right? But not everybody knows how much they can learn from Kevin about how to use Facebook, Twitter and the like.
It was more than 40 years ago when I saw REO Speedwagon at the Boston Garden. They put on a spectacular live show then, as I am sure they still do today. Yes, they're still touring, and I would love to see them again in concert. But in the meantime, I enjoy following Kevin on Facebook where he is as much a star online as he is on stage, documenting where the band is on the road, what they're doing and how he's feeling.
That's how to do it on social media. Give people a look behind the scenes, an up-close and personal view of your life, both personally and professionally.
And yes, believe it or not, whether you're a rockstar like Kevin or not, people are interested in your everyday goings-on.
That's the lesson to be learned here. That's branding. That's marketing. That's the bonding that comes along with the fact that you're sharing what you're doing day in day out on social media with those who care so much about you.
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
Episode 158 - Making My Book with Maria Antonia Silva and Morgan Hume
In this episode of my podcast, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media.
Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support.
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
Episode 157 - Using Twitter Spaces in a College Classroom
Wait! What? You're not using Twitter Spaces yet?
My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience.
In hosting this Space - a discussion about what's new in social media - we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partook in this public conversation online.
Hosting your own Twitter Space is a great way to engage with your audience and develop long-lasting, mutually beneficial relationships with like-minded professionals. See for yourself. Host one today.
Tuesday Jun 07, 2022
Tuesday Jun 07, 2022
Episode 156 - Marketing, Networking, Empathy, Authenticity and More with Melissa Merrifield
In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Melissa is from the Iowa chapter, Bob is from the AMA Boston chapter), Melissa Merrifield, about marketing, networking, empathy, authenticity and much more.
About Melissa Merrifield (from Melissa's LinkedIn Profile)
My vision is to apply excellent leadership, communication, networking, and design talents in a professional team setting. To demonstrate an entrepreneurial spirit and execute creative ideas in a growing environment, becoming a strong company asset in the design and development of modern-day business and technology.
• Over twenty two years of hands-on marketing management experience; versatile, results-oriented marketing professional, who knows how to manage a company's reputation as an asset
• Designed all aspects of marketing pieces including branding, graphic design, and “content,” utilizing various forms of media
• Successful track record for planning and executing publicity events for both private industry and non-profit organizations; recruited external service providers
• Strengthened Cohesiveness and effectiveness of the sales force by coordinating and broadening the focus to customer centered philosophy and customer retention
• Recruited, trained, and coached volunteers and employees, creating integrated teams with diverse personalities and approaches
• Marketing expertise in concept development, negotiating with suppliers, new branch and new product launches, market segmentation, customer relationship management, budgeting, and forecasting
• Project Management: proven record for successfully managing multiple projects from inception to completion
Specialties: Graphic Design, Marketing Solutions, Online Marketing, Direct Mail, Branding, Marketing Communications, Event Planning, Fundraising, Marketing Strategies, New product development
Thursday Jun 02, 2022
Thursday Jun 02, 2022
Episode 155 - The 6 Ps of Retail Marketing
There are four Ps of marketing...product, price, place and promotion. All are equally important.
When it comes to retail marketing, though, there are two additional Ps, presentation and personnel.
How you execute with regard to all these Ps can make a difference between success and failure for your brand or business.
Many retailers are struggling in this day and age. Are they focusing enough on the two additional Ps, areas where they could possibly establish a competitive advantage over the competition?
Amid COVID and a marketplace in which the only constant is change, nothing is easy today for brick-and-mortar stores.
That's one reason why we're seeing more and more empty store fronts on main street.
That's one reason why more and more retail is going etail.
Friday May 27, 2022
Friday May 27, 2022
Episode 154 - The Importance of Engaging Your Audience
Do you know the song, We Will Rock You, by Queen?
Of course, you know the song! It was written by Brian May for Queen's 1977 album, News of the World.
It was featured in a great scene in the movie, Bohemian Rhapsody.
It provided Queen with a ridiculously awesome opportunity to engage with their audience.
I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business.
The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you. Stomp, stomp, clap...
Friday May 06, 2022
Friday May 06, 2022
Episode 153 - Don't Be Stuck for Content
Stuck for content? Not sure what to put on social media?
Share what you're doing on the job.
Show off your knowledge and expertise.
Take pictures behind the scenes.
Record what you're working on with your colleagues.
Don't worry about it. Don't sweat it. Don't think that everything published on social media has to be created from scratch.
There are plenty of things you're doing on a regular basis already that you could be putting out there for public consumption.
Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
Episode 152 - Marketing, Personal Branding, Leadership and More with Richard Conner
In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Richard is from the Southern Connecticut chapter, Bob from AMA Boston), Richard Conner, about marketing, personal branding, leadership, running and much more.
About Richard Conner (from LinkedIn)
Global-minded Strategic Marketing Professional with 15 years of experience in B2B marketing for organizations, both domestic and international markets. I have a passion for innovative technology and developing new products that drive profitable growth.
Proven success in brand and marketing strategy, market research and customer segmentation, new product commercialization, portfolio management and leading marketing teams. Experience includes developing customer-focused marketing campaigns, and educational events that drive awareness, generate new leads, and increase market share.
Accomplished cross-functional leadership developing product roadmaps and marketing programs driving revenue growth and improve operating income.