Bob Cargill’s Marketing Show

The Social in Social Media

Episode 127 - The Social in Social Media

Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell. Be there for your audience, those who are following you and supporting you. Give them as much attention as they give you, even more. Listen to them and engage with them. Praise them and thank them. Help them as much as possible. Don’t overlook the importance of the social in social media.

Involve Your Audience as a Marketer

Episode 126 - Involve Your Audience as a Marketer

Back in the day, early in my career, I learned the importance of involving my audience as a marketer. I worked at Meredith Corporation in Des Moines, Iowa. As a copywriter, my job was to write direct mail packages on behalf of the company's roster of magazines, convincing those on the receiving end to subscribe to them. One technique we used was to encourage recipients to move a sticker or token from one side of the order card to the other before returning it for a free trial issue of the magazine. The idea was to get them involved, to overcome inertia, to trigger a favorable action on their part. That was 1985. This is 2021. Yet the same principle still holds true in marketing today. Whether you're using direct mail or social media, print or digital, if you involve your audience as a marketing professional, chances are they'll respond more favorably to what you have to offer.

The Emotional Connection You Make with Your Audience

Episode 125 - The Emotional Connection You Make with Your Audience

Marketers, advertisers, brands, businesses...it's not just about the products or services you have to offer your audience, it's about the emotional connection you have with them. Kudos, props and congrats to Anheuser-Busch for reinforcing this very important point in their ridiculously awesome ad for simply getting together over a beer.

Purpose-Driven Branding with Katie Burkhart

Episode 124 - Purpose-Driven Branding with Katie Burkhart

In this episode of Bob Cargill's Marketing Show, episode 124, Bob talks to Katie Burkhart about purpose-driven branding, marketing, social media and much more. 

About Katie Burkhart

Katie Burkhart is a builder, founder, and communicator. Defining matter as equal parts strategic and positively impactful, Katie started by founding Matter 7, a firm that builds purpose-driven brands. She’s also the founder of MatterPulse, which enables ambitious teams to run and grow against the double bottom line.

 

Katie delivers critical focus while distilling the big picture into pointed actions. She's the author of MatterLogic and has been published in The Startup, UX Collective, and Boston Content.

Follow her on LinkedIn at www.linkedin.com/in/katharineburkhart and subscribe to her newsletter at www.katieburkhart.me/newsletter.

What's What in Social Media with Angela Pitter

Episode 123 - What's What in Social Media with Angela Pitter

In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more.

About Angela Pitter

Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing consultancy. LiveWire Collaborative helps business owners and executives to tap into digital marketing solutions that unleash their brand’s full potential and to use social media to connect, collaborate, and convert their target communities. Angela is a highly sought-after speaker who was previously featured on the TV series Chronicle, WCVB, and has personally trained thousands of CEOs, business owners, and consultants worldwide on their signature LinkedIn Influencer system. She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board of Directors for the Newton Needham Regional Chamber of Commerce. Follow her on Twitter: @angelapitter and visit website www.livewirecollaborative.com

Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond

Episode 122 - Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond

In this episode, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Listen and enjoy. 

About Helen Pinchanski (From Her LinkedIn Profile)

Experienced Strategy Consultant with a demonstrated history of working in the information technology and services, retail and consumer/business products industries. Skilled in Strategy, Purpose Marketing, Analytical Skills, Management, Start-ups, Leadership, and Entrepreneurship. Strong consulting professional and advisor with a Master of Liberal Arts, Marketing Management focused in Branding, Social Media and Customer Experience from Harvard University.

 

 

Nobody Trusts Anybody Anymore

Episode 121 - Nobody Trusts Anybody Anymore

Nobody trusts anybody anymore. At least that's how it seems.

I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends https://heidicohen.com/marketing-trends/​, one of which had to do with the erosion of public trust.

Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts. The less people trust, the less likely they are to support brands and businesses unless they're already loyal customers.

That's where social media can help. Social media makes it possible for you to build mutually beneficial relationships with those on the receiving end of your messages.

Social media gives you the opportunity to show that you have a personality, not just a pulse.

The more people learn about you on social media, the more likely they'll be to trust you. #SocialMedia​ #Marketing​ #Branding

Being Incessant on Social Media

Episode 120 - Being Incessant on Social Media

Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there.

In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular. The rest of their story, of course, is history, as they went on to become iconic, international superstars on the music scene.

As it was for these ridiculously awesome rock musicians, it is for you, me and anyone else who wants to perform successfully on social media. We have to be incessant. #SocialMedia​ #Marketing​ #Branding​ #ZZTop

Put on a Show

Episode 119 - Put on a Show

Chris Brogan is on to something.

In an article he recently published on LinkedIn (https://www.linkedin.com/pulse/why-im-changing-my-title-showrunner-2021-chris-brogan/), he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show.

Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already.

I concur with Chris completely.

With the emergence of #SocialMedia years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too.

Whether we’re talking about independent consultants and contractors or big and small companies, creating a variety of content on a regular basis and sharing it publicly is the way to go in the new year ahead.

Every business should be employing people who are capable of communicating compellingly in front of a camera, behind a microphone and in writing.

To stand out among the clutter and compete successfully against the competition, every brand should be putting on a show in 2021.

Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane

Episode 118 - Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane

In this episode, I talk to Karen McFarlane, founder and CMO of Kaye Media Partners and President of AMA New York - the American Marketing Association's New York chapter - about marketing, advertising and social media, specifically TikTok. We also have a great conversation about social justice and the importance of Diversity, Equity and Inclusion (DEI) in the workplace. 

About Karen McFarlane

With over 25 years of marketing experience, Karen brings a wealth of knowledge in strategy, revenue generation, branding, and digital marketing to organizations that want to map creativity and ingenuity to audiences that value their products or services. She help start-ups, SMBs, and enterprises generate the demand they need to grow. This includes jumpstarting the marketing function, building and training teams, and managing key marketing initiatives. From marketing strategy to marketing automation to the creation of high-impact digital content that converts, businesses rely on her expertise for strategic direction, fractional marketing, and targeted projects that are measurable, effective, and memorable.