Bob Cargill’s Marketing Show

Making My Book with Maria Antonia Silva and Morgan Hume

Episode 158 - Making My Book with Maria Antonia Silva and Morgan Hume 

In this episode of my podcast, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book,  Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media.

Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support.

 

Using Twitter Spaces in a College Classroom

Episode 157 - Using Twitter Spaces in a College Classroom

Wait! What? You're not using Twitter Spaces yet?

My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience.

In hosting this Space - a discussion about what's new in social media - we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partook in this public conversation online.

Hosting your own Twitter Space is a great way to engage with your audience and develop long-lasting, mutually beneficial relationships with like-minded professionals. See for yourself. Host one today.

Marketing, Networking, Empathy, Authenticity and More with Melissa Merrifield

Episode 156 - Marketing, Networking, Empathy, Authenticity and More with Melissa Merrifield

In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Melissa is from the Iowa chapter, Bob is from the AMA Boston chapter), Melissa Merrifield, about marketing, networking, empathy, authenticity and much more. 

About Melissa Merrifield (from Melissa's LinkedIn Profile)

My vision is to apply excellent leadership, communication, networking, and design talents in a professional team setting. To demonstrate an entrepreneurial spirit and execute creative ideas in a growing environment, becoming a strong company asset in the design and development of modern-day business and technology.

• Over twenty two years of hands-on marketing management experience; versatile, results-oriented marketing professional, who knows how to manage a company's reputation as an asset
• Designed all aspects of marketing pieces including branding, graphic design, and “content,” utilizing various forms of media
• Successful track record for planning and executing publicity events for both private industry and non-profit organizations; recruited external service providers
• Strengthened Cohesiveness and effectiveness of the sales force by coordinating and broadening the focus to customer centered philosophy and customer retention
• Recruited, trained, and coached volunteers and employees, creating integrated teams with diverse personalities and approaches
• Marketing expertise in concept development, negotiating with suppliers, new branch and new product launches, market segmentation, customer relationship management, budgeting, and forecasting
• Project Management: proven record for successfully managing multiple projects from inception to completion

Specialties: Graphic Design, Marketing Solutions, Online Marketing, Direct Mail, Branding, Marketing Communications, Event Planning, Fundraising, Marketing Strategies, New product development

 

 

The Six Ps of Retail Marketing

Episode 155 - The 6 Ps of Retail Marketing

There are four Ps of marketing...product, price, place and promotion. All are equally important.

When it comes to retail marketing, though, there are two additional Ps, presentation and personnel.

How you execute with regard to all these Ps can make a difference between success and failure for your brand or business.

Many retailers are struggling in this day and age. Are they focusing enough on the two additional Ps, areas where they could possibly establish a competitive advantage over the competition?

Amid COVID and a marketplace in which the only constant is change, nothing is easy today for brick-and-mortar stores.

That's one reason why we're seeing more and more empty store fronts on main street.

That's one reason why more and more retail is going etail.

The Importance of Engaging Your Audience

Episode 154 - The Importance of Engaging Your Audience 

Do you know the song, We Will Rock You, by Queen?

Of course, you know the song! It was written by Brian May for Queen's 1977 album, News of the World.

It was featured in a great scene in the movie, Bohemian Rhapsody.

It provided Queen with a ridiculously awesome opportunity to engage with their audience.

I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business.

The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you. Stomp, stomp, clap...

 

Don’t Be Stuck for Content

Episode 153 - Don't Be Stuck for Content

Stuck for content? Not sure what to put on social media?

Share what you're doing on the job.

Show off your knowledge and expertise.

Take pictures behind the scenes.

Record what you're working on with your colleagues.

Don't worry about it. Don't sweat it. Don't think that everything published on social media has to be created from scratch.

There are plenty of things you're doing on a regular basis already that you could be putting out there for public consumption.

Marketing, Personal Branding, Leadership and More with Richard Conner

Episode 152 - Marketing, Personal Branding, Leadership and More with Richard Conner 

In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Richard is from the Southern Connecticut chapter, Bob from AMA Boston), Richard Conner, about marketing, personal branding, leadership, running and much more. 

About Richard Conner (from LinkedIn)

Global-minded Strategic Marketing Professional with 15 years of experience in B2B marketing for organizations, both domestic and international markets. I have a passion for innovative technology and developing new products that drive profitable growth.

Proven success in brand and marketing strategy, market research and customer segmentation, new product commercialization, portfolio management and leading marketing teams. Experience includes developing customer-focused marketing campaigns, and educational events that drive awareness, generate new leads, and increase market share.

Accomplished cross-functional leadership developing product roadmaps and marketing programs driving revenue growth and improve operating income.

LinkedIn (Richard S. Conner) - https://www.linkedin.com/in/rsconner1/

Instagram (@rconner621) - https://www.instagram.com/rconner621/

Instagram (@InspireVirtualRuns) - https://www.instagram.com/inspirevirtualruns/

Twitter (@RSConner1) - https://twitter.com/RSConner1

The Growing Need for Content

Episode 151 - The Growing Need for Content

Content marketing is only going to grow in importance.

Consumers want to hear from companies on a regular basis.

Not so much about what you have to sell to them, though.

No, they want to see what's going on behind the scenes. They want to get to know the softer side of businesses and brands. They want to get to know you as human beings.

So, use social media to put yourselves out there. Share as much content as possible about your corporate culture, your people, your products and services. Be conspicuous in your presence as often as possible both online and off. #ContentMarketing #SocialMedia #Marketing #Content

The Personal Brand

Episode 150 - The Personal Brand

In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand."

That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and public speaking, his books and blog.

If someone as conspicuous in their presence online as Mark is thinks he could place more emphasis on his personal brand, what about you and me?

That's saying all of us could benefit from even more personal branding.

Thanks, Mark, as always, for the words of wisdom.

Empathy in Marketing with Pat Timmons

Episode 149 - Empathy in Marketing with Pat Timmons

In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to marketing professional and author, Pat Timmons, about his new book, Feel Something, about empathy in marketing and how understanding the feelings of your audience members can help you level up each phase of the buyer journey. 

About Patrick Timmons

Patrick Timmons is a “swiss-army knife” in marketing, with industry experience in tech, music business, advertising, and PR. His passion for marketing began at Emerson College, where he acquired a bachelor’s degree in marketing communications and entrepreneurial studies. He then studied at Berklee College of Music and received a master's degree in music business with a focus on independent musicians.

While marketing is a strong passion for Patrick, so is getting to know people and understanding why people do what they do. Being immersed in social media marketing, Patrick noticed an urgent need for empathy. He then began his journey to understand and develop a new focus of marketing: Empathy Marketing.