Bob Cargill’s Marketing Show

Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane

Episode 118 - Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane

In this episode, I talk to Karen McFarlane, founder and CMO of Kaye Media Partners and President of AMA New York - the American Marketing Association's New York chapter - about marketing, advertising and social media, specifically TikTok. We also have a great conversation about social justice and the importance of Diversity, Equity and Inclusion (DEI) in the workplace. 

About Karen McFarlane

With over 25 years of marketing experience, Karen brings a wealth of knowledge in strategy, revenue generation, branding, and digital marketing to organizations that want to map creativity and ingenuity to audiences that value their products or services. She help start-ups, SMBs, and enterprises generate the demand they need to grow. This includes jumpstarting the marketing function, building and training teams, and managing key marketing initiatives. From marketing strategy to marketing automation to the creation of high-impact digital content that converts, businesses rely on her expertise for strategic direction, fractional marketing, and targeted projects that are measurable, effective, and memorable.

Being Inspired and Impressed by Debbie Bean

Episode 117 - Being Inspired and Impressed by Debbie Bean

In this episode of my marketing show, I don’t talk about marketing at all.

Instead, I talk about overcoming challenges and coping with crises with a friend of mine from Franklin, the town in which I grew up, Debbie Bean.

Debbie, 66, has experienced more than her fair share of health issues, the most severe being the loss of her hands and feet due to a very serious case of streptococcemia she suffered in late 2006. She was so sick at the time that the doctors were telling her family to say goodbye to her because she was not going to make it.

Says Debbie now about that incident, “It changed my entire world. Instead of being so darned independent, I found myself dependent on everyone for everything. But every day thereafter, I’ve tried teaching myself how to do what I need done. I try to reinvent the wheel to make things work for me.”

Not only did Debbie survive that terrible scare, though, she also has beaten cancer and undergone a handful of other successful surgeries. And as if all that weren’t enough, both of Debbie’s parents’ lives were cut short tragically, her mother’s due to cancer and her father’s as a result of an auto accident.

Today, Debbie works as an administrative assistant, attends the Franklin United Methodist Church on Sundays and drives herself around town, enjoying life as a single mother of two daughters and a grandmother of four.

Her attitude is as positive and optimistic as anybody’s you’ll ever know, which makes you feel good all over just being around her. She says she can either laugh or cry, and she chooses to laugh. I say I’m sure you’ll love listening to our conversation as much as I loved having it. Get ready to be inspired and impressed by Debbie Bean.

The Secret of Success in Marketing and Elsewhere

Episode 116 - The Secret of Success in Marketing and Elsewhere

 

Empathy. It’s one thing we could all use more of if we want to be more successful in both our professional and personal lives.

 

Yup. Think more about others and less about yourself. It's that easy. That’s the secret to success in marketing, the field in which I earn my livelihood, in business in general and in life itself.

 

When you walk in someone else’s shoes, you learn a lot about how they think, feel and live. You gain an understanding of their needs and wants, their shortcomings and strengths, their wins and losses. You can relate better to them and vice versa. It is easier to establish a mutually beneficial relationship with them.

 

Empathy towards others – friends or family, colleagues or clients, teammates or neighbors, even complete strangers – leads to much better outcomes and many more solutions, far less division, dissension and disappointment.

 

Ask those around you how they are doing today. Ask them for feedback. Ask them how you can help.

 

This is just some of what I took away from a ridiculously awesome article I read recently written by Michael Brenner, which you can check out for yourself in its entirety here… https://marketinginsidergroup.com/marketing-strategy/follow-dave-grohls-example-and-pour-your-fans-a-beer/ 

 

A Few Words about Marketing with Chris Russo

Episode 115 - A Few Words about Marketing with Chris Russo

In this episode, I talk to Chris Russo, principal at Russo Strategic Partners, about marketing, social media (TikTok in particular) and much more. 

Bio: Chris Russo is a brand strategist, content creator, and partnership builder. As principal of Russo Strategic Partners, Chris specializes in helping brands elevate their online presence through engaging content, unique virtual events, and strategic partnerships. You can find Chris on LinkedIn or on his website: russostrategicpartners.com.

A Few Words about Marketing with Amanda Baier

Episode 114 - A Few Words about Marketing with Amanda Baier

In this episode, I talk to Amanda Baier, the Director of Marketing Communications for Vecna Robotics in Waltham, Massachusetts. 

About Amanda Baier

Amanda Baier is the Director of Marketing Communications for Vecna Robotics. She is responsible for corporate communications, including the internal communications, sales support, and the planning and execution of strategic industry-facing initiatives. She has previously held roles within small IT and automation startups and nonprofit organizations and thrives at the intersection of business impact and humanistic outcomes. Amanda holds a dual degree in English and Comparative Literature with a Specialization in Technical Communications and Business Writing from the University of Massachusetts, Amherst.

 

Amanda Baier on LinkedIn:
https://www.linkedin.com/in/amanda-baier-b236417/

Vecna Robotics (Vecnarobotics.com) on LinkedIn: https://www.linkedin.com/company/11250876/admin/

A Few Words with Robert Lee and Matt Haas

Episode 113 - A Few Words with Robert Lee and Matt Haas 

In this episode, I talk to Robert Lee, videographer, and Matt Haas, YouTube expert, about their weekly livestreaming show, #VerboseWednesdays. We also address a number of topics and issues related to marketing, social media and much more. 

About Robert Lee 

Prior to founding ShaLaLaLa, I've spent over 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. My marketing background and creativity offers me a unique perspective and approach to shoots where I had produced a music documentary that has aired on several public access channels across Massachusetts and our company won Online video awards with NEDMA.

I'm fortunate that the projects have given me the opportunity to work with a diverse range of talent including Edward James Olmos, Kevin Eastman (Teenage Mutant Ninja Turtle creator), Paul Michael Glaser, Chris Trapper, Noam Chomsky, and Bianca de la Garza.

I have had the pleasure to be featured on ProductionHUB, AMA Boston's Talking Marketing Podcast, Live Streaming Pros, The Mobius Video Podcast and UR Business Network Podcast Program. When I'm not working on a shoot, you can easily find me passionately giving talks about video marketing or production in formal and informal settings. A firm believer in an INCLUSIVE approach, pre-production, and that the key things for your videos are knowing your audience, knowing your goals, purposes and more importantly your message.

About Matt Haas

Matt Haas is a self-proclaimed geek and a YouTube expert that can show you know to grow an audience. Matt created the "Be Awesome on YouTube" course where 32 lesions are 100% free at AllThingsYouTube.com. This course was created because Matt knows it's possible to reach a worldwide audience with consumer-level gear, passion, and great on-camera presence. Most importantly, you don't need anyone's permission! Matt streams weekly at 7pm Eastern where he shares his knowledge and answers YouTube questions from the audience.

Activate Your Audience

Episode 112 - Activate Your Audience 

When you put on a special event, encourage everybody involved to talk about it on #SocialMedia, especially the members of your audience.

Ask them to share content about your event before, during and after it, amplifying the reach of whatever you have to say or do to an exponentially larger number of people. It’s good for you.

Not only are you getting implied endorsements from a legion of fans, you’re getting in front of spectators, viewers and listeners who might otherwise have never discovered you. It’s good for them, too.

Yes, according to an article I read recently on the American Marketing Association’s website (“Consumers Enjoy Events More When Commenting on Them” by Gabriela N. Tonietto and Alixandra Barasch, September 23, 2020 https://www.ama.org/2020/09/23/consumers-enjoy-events-more-when-commenting-on-them/), creating content about an experience unfolding in front of them actually increases audience engagement and enjoyment. It’s a win-win.

So don’t tell your audience to put down their phones. Rally them to use their phones, laptops and electronic devices to promote your event to their own respective circles.

Activate your audience to spread the word on your behalf on social media. 

A Few Words with Caroline Cooke

Episode 111 - A Few Words with Caroline Cooke

In this episode, I talk to Inbound Consultant and Comic, Caroline Cooke, about her experiences in marketing, social media, comedy and more. 

About Caroline Cooke (from her LinkedIn profile)...

I'm a strategic consultant and standup comic helping HubSpot customers to Grow Better. As a storyteller, I craft creative messaging to empathetically connect with audiences through copy that's as compelling as it is clever. Professional Meets Playful. 

Try a Limited-Time Collab

Episode 110 - Try a Limited-Time Collab

Look what McDonald's is doing with the ridiculously awesome hip hop artist, Travis Scott.

He’s sold millions of records. They’ve sold billions of burgers.

Now they’ve come up with a win-win collaboration.

They’ve gotten together to sell The Travis Scott Meal.

Because it’s available for a limited time only, there’s a sense of urgency to take advantage of this offer.

Joining forces like this also increase the likelihood that a much larger audience will take an interest.

A quarter pounder with bacon and cheese, fries and a Sprite, all with Travis Scott’s name on it?

What’s not to like?

Naming the meal after Travis makes it a more meaningful purchase, too. It’s associated with his brand. It’s not just a delicious bite to eat. It’s a great collector’s item.

You don’t have to sell burgers to try a limited-time collab like this this. Who can you get together with to increase your popularity and sales? #Marketing #Advertising #Branding #McDonalds #TravisScott

A Few Words with Jessie Coan

Episode 109 - A Few Words with Jessie Coan

In this episode, I talk to Jessie Coan Marketing's Jessie Coan  about marketing, social media, how business has changed during this pandemic and a whole lot more. Listen. Watch. Enjoy.  

About Jessie Coan (from her LinkedIn profile)...

I am a strategic marketer who turns strategy into action. Nothing frustrates me more than having someone build a killer strategy and then you have no idea how to execute on it. That's the opposite of what I do. When people describe me, they say over and over "Jessie gets things done. She's a problem solver, no fear, figure it out marketer." My marketing super power is I turn problems (IE not enough content, campaigns that aren't working, challenges with personalities on teams, failing go-to-market plans) into successes.

Over the past 15 years, I have had the privilege of supporting B2B organizations by building brands, developing innovative marketing strategies, and managing fully integrated marketing campaigns that generate profitable revenue. My success is attributed to partnering with cross-functional teams by developing targeted customer acquisition plans that result in the achievement of sales goals and increased customer awareness. I am passionate about building and leading high-performing marketing teams across strategy design, creative, digital, web, content, analytics/research, and communications.

When I’m not marketing, I’m spending time with my favorite girl, Nellie (you can find her on Instagram), or cooking up something tasty in the kitchen. I also love really bad movies and dad jokes. I went to Skidmore College and have a BS in Studio art. A masters from Emerson College in Integrated Marketing Communications.