Bob Cargill’s Marketing Show

Be the Algorithm

Episode 28 - Be the Algorithm

Anybody who creates content wants as many people as possible to see it.

Nobody wants their efforts and energy to go to waste.

You want to think like the algorithm, you want to act like the algorithm.

You want to create content that is impossible to miss on social media.

You want to know your connections, constituents and customers so well that everything you share with them is exactly what they want to see.

You want the content you publish to be so perfectly aligned with your audience’s needs and desires that LinkedIn, Twitter, Facebook, Instagram and the like can’t help but show it to them time and time again.

You want to be the algorithm.

A Few Words with Joe Gill

Episode 27 - A Few Words with Joe Gill

At #LinkedInLocalBoston last night, I had the opportunity to talk to social media jedi, Joe Gill. Listen. 

Create Content Constantly

Episode 26 - Create Content Constantly

I was listening to a podcast the other day.

Bill Simmons was interviewing Judd Apatow.

They were talking about how difficult it is for comedians to come up with new routines day in and day out.

It got me thinking.

That’s how it is for those of us in the fields of marketing, advertising, PR and social media.

We need to come up with new content on a constant basis if we expect to be seen and heard by our customers, connections and constituents.

We need to inform, educate, persuade, convince, entertain, even demonstrate that we have a sense of humor if we want to succeed in this revolutionary, new business era.

Everybody is Important

Look all around you.

Walk through an airport terminal.

Stroll along main street.

Ride in an elevator.

Sit on a bus.

Everybody is important.

Everybody thinks the world revolves around them.

You. Me. Everybody.

That’s human nature.

That’s what you have to understand if you’re a business or brand.

Everybody is important, especially your connections, customers and constituents, especially those on the receiving end of your messages.

The world revolves around anyone you happen to be trying to communicate with and convince at this moment in time. Their wishes are your command.

Everybody is important, especially those whose attention you covet.

Are You Trending?

Are you trending?

Seriously, as a brand or a business, you always want to be trending.

You want to be trending for a good reason, too. You want to be trending upwards.

Multiple times a day, I look at what’s trending on Twitter.

I watch for news and views that I need to know on behalf of my clients.

I look for signs of what’s to come, indications of what’s popular and what’s not.

I tell them you want to be trending, too.

You want to be making headlines as long as it’s for the right reasons.

You want to be trending.

What can you do to find yourself as a trend?

What can you do to stand out among the competition?

What can you do to be a leader of the pack?

What can you do to make sure people see you, know about you and want to do business with you?

As long as it’s for the right reasons, you might need to make some noise if you want to make the headlines.

The Importance of Listening on Social Media

Listen to what your connections, constituents and customers have to say about their hopes, dreams and accomplishments.

Engage with them. Learn from them. 

Comment on their content. Like it and share it.

The more you do for others, the more they’ll do for you.

Working the crowd successfully on social media means listening as much as, or even more than, you talk.

Don't Let the Grass Grow Under Your Feet on Social Media

Don’t let the grass grow under your feet on social media.

For starters, make sure you have established a solid presence on LinkedIn, Twitter, Facebook, Instagram and anywhere else your constituents hang out online.

Stake out your turf now, if you haven’t already.

But that’s not enough. You need to be active on these channels on a regular basis, not just occasionally.

Frankly, you need to be all over the place on social media – as long as your audience is there, too – engaging, communicating, listening, entertaining, informing and supporting.

Don’t just stand there, either. Do something. Share something. Say something. Anything. Otherwise, you’re missing a big opportunity to build long-lasting, mutually-beneficial relationships with your fans, followers and friends.

Don’t let the grass grow under your feet on social media.

The Golden Rule on Social Media

 

To those people who say no one is paying attention to them on social media, I say...the more you give, the more you get.

Whatever you are doing, wherever you are, even on Instagram and Facebook, it's all about the Golden Rule.

Likes. Comments. Shares. That's what others on social media hope to receive from you.

Give your support to those you admire and respect, and they'll be likely to reciprocate.

Do for others what you hope they would do for you.

As it is in real life, it should be on social media, too.

Get the love and attention you want and deserve.

Practice the Golden Rule online and off.

Collaboration is Music to the Ears of Your Audience on Social Media

Bruno Mars and Cardi B. Lady Gaga and Tony Bennett. Florida Georgia Line and Bebe Rexha.

Performers in the music world do it often. They collaborate. They form partnerships. They join forces to produce music that they know they couldn’t have done on their own.

You can do the same thing on social media.

Hook up with other brands, businesses and people to produce content that you couldn’t do on your own.

Guest post on their blogs and vice versa. Conduct interviews. Barter services. Tag-team projects. Engage with them in some way, shape or form. Put different faces and voices in front of your audience every so often.

The results may pleasantly surprise you.

Collaboration is music to the ears of your audience on social media.

The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us.

Turn on the TV. Listen to the radio. Read the newspaper.

Liars, cheaters and stealers abound.

Who knows who and what to believe anymore?

That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents.

Honesty has always been the best policy, but today the truth will set you far apart from the competition and the clutter.

Today, the more transparent, authentic and immediate you are, the more successful you will be in business.

Use social media to engage with your audience as human beings, not logos and corporate colors.

Use Twitter, Facebook, Instagram, LinkedIn and the like to establish long-lasting, mutually-beneficial relationships with your customers and prospects.  

Keeping it real as never been more important if you want to succeed as a marketing, advertising or PR professional.