Bob Cargill’s Marketing Show

How do you drive traffic to your website?

Episode 30 - How do you drive traffic to your website? 

There are countless ways to drive traffic to your website, but social media may be the best among them. Listen. 

Be Busy Like Busy on Social Media

Episode 29 - Be Busy Like Busy on Social Media

Be busy on social media.

Be busy like Busy Phillips.

She’s a successful actor, but she’s becoming almost even more famous lately on social media, specifically Instagram, where she shares a ton about both her personal and professional lives.

Good for her. And good for her more than 1,000,000 followers on that channel.

She’s a social media superstar, a perfect example to the rest of us how you should be using these online communications channels.

And her fans…they’re able to feel closer to someone they know and love.

That’s how it should be for any celebrity today. 

That’s how it should be for any popular executive or brand, too.

Don’t be hesitant about putting yourself out there. 

Don’t think twice about sharing with your audience who you are day in and day out.

Be busy like Busy Phillips on social media.

Be the Algorithm

Episode 28 - Be the Algorithm

Anybody who creates content wants as many people as possible to see it.

Nobody wants their efforts and energy to go to waste.

You want to think like the algorithm, you want to act like the algorithm.

You want to create content that is impossible to miss on social media.

You want to know your connections, constituents and customers so well that everything you share with them is exactly what they want to see.

You want the content you publish to be so perfectly aligned with your audience’s needs and desires that LinkedIn, Twitter, Facebook, Instagram and the like can’t help but show it to them time and time again.

You want to be the algorithm.

A Few Words with Joe Gill

Episode 27 - A Few Words with Joe Gill

At #LinkedInLocalBoston last night, I had the opportunity to talk to social media jedi, Joe Gill. Listen. 

Create Content Constantly

Episode 26 - Create Content Constantly

I was listening to a podcast the other day.

Bill Simmons was interviewing Judd Apatow.

They were talking about how difficult it is for comedians to come up with new routines day in and day out.

It got me thinking.

That’s how it is for those of us in the fields of marketing, advertising, PR and social media.

We need to come up with new content on a constant basis if we expect to be seen and heard by our customers, connections and constituents.

We need to inform, educate, persuade, convince, entertain, even demonstrate that we have a sense of humor if we want to succeed in this revolutionary, new business era.

Everybody is Important

Look all around you.

Walk through an airport terminal.

Stroll along main street.

Ride in an elevator.

Sit on a bus.

Everybody is important.

Everybody thinks the world revolves around them.

You. Me. Everybody.

That’s human nature.

That’s what you have to understand if you’re a business or brand.

Everybody is important, especially your connections, customers and constituents, especially those on the receiving end of your messages.

The world revolves around anyone you happen to be trying to communicate with and convince at this moment in time. Their wishes are your command.

Everybody is important, especially those whose attention you covet.

Are You Trending?

Are you trending?

Seriously, as a brand or a business, you always want to be trending.

You want to be trending for a good reason, too. You want to be trending upwards.

Multiple times a day, I look at what’s trending on Twitter.

I watch for news and views that I need to know on behalf of my clients.

I look for signs of what’s to come, indications of what’s popular and what’s not.

I tell them you want to be trending, too.

You want to be making headlines as long as it’s for the right reasons.

You want to be trending.

What can you do to find yourself as a trend?

What can you do to stand out among the competition?

What can you do to be a leader of the pack?

What can you do to make sure people see you, know about you and want to do business with you?

As long as it’s for the right reasons, you might need to make some noise if you want to make the headlines.

The Importance of Listening on Social Media

Listen to what your connections, constituents and customers have to say about their hopes, dreams and accomplishments.

Engage with them. Learn from them. 

Comment on their content. Like it and share it.

The more you do for others, the more they’ll do for you.

Working the crowd successfully on social media means listening as much as, or even more than, you talk.

Don't Let the Grass Grow Under Your Feet on Social Media

Don’t let the grass grow under your feet on social media.

For starters, make sure you have established a solid presence on LinkedIn, Twitter, Facebook, Instagram and anywhere else your constituents hang out online.

Stake out your turf now, if you haven’t already.

But that’s not enough. You need to be active on these channels on a regular basis, not just occasionally.

Frankly, you need to be all over the place on social media – as long as your audience is there, too – engaging, communicating, listening, entertaining, informing and supporting.

Don’t just stand there, either. Do something. Share something. Say something. Anything. Otherwise, you’re missing a big opportunity to build long-lasting, mutually-beneficial relationships with your fans, followers and friends.

Don’t let the grass grow under your feet on social media.

The Golden Rule on Social Media

 

To those people who say no one is paying attention to them on social media, I say...the more you give, the more you get.

Whatever you are doing, wherever you are, even on Instagram and Facebook, it's all about the Golden Rule.

Likes. Comments. Shares. That's what others on social media hope to receive from you.

Give your support to those you admire and respect, and they'll be likely to reciprocate.

Do for others what you hope they would do for you.

As it is in real life, it should be on social media, too.

Get the love and attention you want and deserve.

Practice the Golden Rule online and off.