Bob Cargill’s Marketing Show

Black Lives Matter

Episode 103 - Black Lives Matter

Black lives matter. Saying so matters, too.

To think that in the year 2020 this country still has a problem with racism. That is not just sad, that is shameful.

As Nike has said so well in its timely, new ad, “Don’t pretend there’s not a problem in America.”

Whoever we are, whatever we do, wherever we live, we all have a responsibility to speak out and stand up against racism, bigotry, discrimination and injustice.

In both our personal and professional lives, we can’t be silent when such a big problem exists.

As brands, businesses, people and professionals, we all have a duty to stand together as one in the face of something so wrong and work hard to ensure that everybody in this country has equal opportunity to enjoy life, liberty and the pursuit of happiness. #BlackLivesMatter

A Few Words with Elizabeth Schaul

Episode 102 - A Few Words with Elizabeth Schaul

In this episode, I talk to marketing strategist and women's empowerment leader, Elizabeth Schaul, about marketing, social media, leadership and much more. 

About Elizabeth Schaul (from Her LinkedIn Profile)

Energetic and experienced Marketing Manager and initiative leader with proven success managing people and projects in every facet of marketing. Launched and managed multiple websites; produced and facilitated content; elevated corporate social media strategy and accounts; implemented corporate email strategies and programs; initiated and organized events; drove public relations and marketing communications, developed and streamlined budget; impacted SEO and relevant keywords; harnessed CRM capabilities; produced and distributed email automations; improved analytics and applied insights from data; enriched branding; managed vendors and cross-functional teams, and more.

Solid foundation of digital and traditional marketing. Accustomed to delivering results in fast-paced environments with competing priorities. Savvy in B2B and B2C marketing with industry experience in e-commerce, retail, financial services, investment management, life science, advertising, non-profit, and hospitality. Exceptionally conscientious and diligent do-er ready to dig into any project. Ability to see a situation from different perspectives and achieve creative and inventive solutions. Critical thinker with strong analytical skills. Creative and dedicated team-player with a keen sense of initiative. Socially aware with a conscience.

Recognized for my creative ideas and ability to make them a reality. Known for inspiring and motivating others and creating a positive environment to bring a team together.

 

 

A Few Words with Brad McCormick

Episode 101 - A Few Words with Brad McCormick

In this episode, I talk to digital marketing consultant, Brad McCormick, about marketing and sales during this pandemic, entrepreneurism, innovation, creativity and his role as Vice President of Social Media on the board of directors of the American Marketing Association Boston.

About Brad McCormick (from His LinkedIn Profile)

I am a self-motivated problem solver, product marketing innovator, and calculated risk taker with the ability to bring new ideas to market from initial concept to execution on delivery. With more than a decade in sales and marketing experience covering retail and e-commerce with a perspective on local, regional, national and international business operations. Currently managing a digital marketing consulting business in e-commerce and digital media space.

Ridiculously Awesome Customer Service

Episode 100 - Ridiculously Awesome Customer Service

Businesses, especially small businesses, need to provide outstanding customer service to their customers and clients if they expect to succeed.

That’s almost always the case, of course, but that’s truer than ever during this pandemic when people are purchasing considerably less than usual.

How do brands and businesses, especially brick-and-mortar stores, survive these unprecedented times? How do they overcome a seemingly endless succession of obstacles and hurdles?

A good customer experience can make a difference between success and failure in these tough times.

Be responsive and available virtually 24/7.

Listen to your audience and meet, if not exceed, their expectations.

Make it easy for them to find you online, especially on social media.

Reinvent what you have to offer to align with the new normal.

Go above and beyond on behalf of everybody who reaches out to you, realizing how much they will appreciate you for the effort and reward you with their loyalty.

Be like Daniel Kenn, owner of Sudbury Coffee Works in Sudbury, who provided me with ridiculously awesome customer service recently.

A Few Words with Meaghan Edelstein

Episode 99 - A Few Words with Meaghan Edelstein

In this episode, I talk to social media consultant, Meaghan Edelstein, about her new social media crisis strategy deck and how brands should be tailoring their marketing strategies and tactics during the coronavirus pandemic. 

About Meaghan Edelstein (From her LinkedIn Profile)

Currently accepting new clients.

I provide either short-term or long-term digital marketing consulting and execution. I am a sole practitioner and all work is completed by yours truly. I do not outsource any work.

For the past 12 years, I've immersed myself in social media. In 2007, I began documenting my personal battle with cancer via my blog, I Kicked Cancer’s Ass. Within 6 months of my first post, I founded the nonprofit organization, Spirit Jump, a grassroots nonprofit organization. Through the strategic use of social media, I was able to reach thousands of cancer fighters, survivors & supporters.

Through invaluable experience gained from running a highly successful blog & nonprofit, my social media passions continued to grow. I took on various freelance & in-house marketing jobs until I was hired as to create and produce social media focused conferences for Global Strategic Management Institute. Over the course of two years, I was responsible for producing over 17 highly successful executive level summits. In addition, I was the Vice President of Social Media for GSMI overseeing all social media marketing efforts including being the senior editor for the GSMI Social Media Strategies Summit blog. I also had the privilege of facilitating Social Axcess 25, GSMI’s executive working group.

In an effort to grow my skill set I began my freelance journey, crafting, implementing, maintaining & growing social communities, campaigns & contest for a variety of organizations from small businesses to publicly traded companies. My success in social media marketing has been nationally recognized & as a result, my opinions & insights have been featured in numerous publications including Mashable, Social Media Examiner & Inc.

I am also a licensed attorney in the state of Florida. 

A Chat with Kate Cwieka about Marketing During a Pandemic

Episode 98 - A Chat with Kate Cwieka about Marketing During a Pandemic

I had an excellent conversation recently with Avidia Bank's Katelin Cwieka recently about marketing and social media during a pandemic.

 

These are difficult times for everyone. We all need to hunker down and take care of ourselves, our families, our friends, our colleagues, our neighbors, even complete strangers.

 

As professionals, of course, this is not business as usual. How can companies and organizations adjust what they're saying to their customers and prospects in order to show empathy, concern, support and understanding. That's what Kate and I talk about during this conversation. Listen...

 

Kate Cwieka, AVP - Communications Manager, Marketing, Avidia Bank 

This social media marketing maven got her start with her own fashion and event blog.  After working as a freelancer and agency, she moved on to the financial marketing life at Avidia Bank.  

Kate isn’t limited to marketing and banking.  Kate is a lover of music and IPAs, so you may have even heard that she coordinated a beer collaboration between Avidia Bank and a local brewery which was launched at a music festival!  Her quest is to find ways she can make Avidia stand out in the market, usually through a long, thought out PR Stunt.  You can follow her on Twitter and Instagram at @BankSmartKATE.

A Few Words with Wendy Pease

Episode 97 - A Few Words with Wendy Pease

In this episode, I had the pleasure to speak to Wendy Pease, a Sudbury, Massachusetts neighbor and friend of mine, about marketing, communications, her company, Rapport International - which provides written translation, spoken interpretation and multilingual communication services - and how we are both dealing with the coronavirus pandemic. 

About Wendy Pease 

Wendy Pease is owner of Rapport International, a translation, interpretation and language services company that eliminates spoken and written language barriers in 200+ languages. Prior to this, she served in corporate senior management positions in international marketing and business development.  She has an MBA from Dartmouth College, and a BA in Foreign Service from Penn State. She’s a frequent speaker and writer on language, culture, marketing, HR, entrepreneurship and exporting. Wendy has lived in Mexico, Taiwan and the Philippines and is passionate about languages, cultures and communications.

 

Staying in Touch With Your Audience During the Coronavirus Pandemic

Episode 96 - Staying in Touch With Your Audience During the Coronavirus Pandemic

Al Roker is delivering his morning weather forecasts for NBC’s TODAY show from his kitchen.

Late-night talk show hosts like Jimmy Fallon and Jimmy Kimmel are presenting new DIY incarnations of their shows from home, too.

Popular musicians and celebrities of all kinds are live-streaming on Instagram, Facebook and almost everywhere else on social media, performing hit songs and connecting with fans.

 

They are doing whatever it takes to keep the show going on, making a huge positive impression on viewers and listeners during these difficult days.

Brands and businesses can be doing the same thing, too. In fact, some of your most meaningful communications could be taking place during these tough times. Your customers and prospects will appreciate hearing from you.

How Marketers Can Respond to the Coronavirus Outbreak

Episode 95 - How Marketers Can Respond to the Coronavirus Outbreak 

Amid the rapidly worsening coronavirus outbreak, marketers, advertisers, brands and businesses might need to adjust, if not pause their messages to consumers.

It is important to be sensitive to the seriousness of this situation. The economy may be threatened, but lives are at stake.

Take a look at any of your existing marketing campaigns and make sure to bring them up-to-date. Authenticity is always a priority in marketing, but now more than ever, what you say to your audience is a representation of how you feel as a brand.

Business must go on, but think how you might be able to do things in a better way.

Think like CVS Health. They announced the other day that they will deliver prescribed medications to customers for free. That's a win-win situation if ever there was one. That's how to do things in these tough times.

What can you do now as a marketer, advertiser, brand or business to show that you care as much about - ideally, more than - your constituents as you do about the bottom line? #Marketing #Advertising #Coronavirus

A Few Words with Rebecca Lennartz

Episode 94 - A Few Words with Rebecca Lennartz 

In this episode - recorded over coffee at Cafe on the Common in Waltham, MA, on Friday, February 21, 2020 - I talk to Rebecca Lennartz, a trade show marketer and exhibit consultant, about marketing, social media and much more. 

About Rebecca Lennartz 

A results driven, detailed and creative professional who can help create and orchestrate a message when more than words will matter.