Bob Cargill’s Marketing Show

Stop Trying To Be Somebody Else

Episode 73 - Stop Trying To Be Somebody Else

Stop trying to be somebody else in your marketing and advertising campaigns.

Stop trying to be somebody else. Period.

Just be yourself in both your professional and personal lives.

The most successful communication takes place transparently and authentically.

Anybody who wants anybody else to do anything will appeal more to those on the receiving end of their messages if they don’t put on airs, if they don’t try to sell.

Of course, you need to put yourself out there if you want to call attention to what you have to offer.

You can’t be inconspicuous. You can't be shy.

But don’t overthink your presentation, don’t make like it’s an act.

Your products and services should speak for themselves in the business world.

Your actions will speak louder than your words in all walks of life.

You need to earn your audience’s trust before you can earn their respect, admiration and business.

You need to be yourself.

A Few Words with Michelle Mercier

Episode 72 - A Few Words with Michelle Mercier

During this ridiculously awesome conversation (recorded at Out of Office in Hudson, Massachusetts), Michelle and I talk about corporate America, her role as a business coach, personal growth, marketing, social media and much more. Listen...

About Michelle Mercier (from Michelle's LinkedIn Profile)

Michelle Mercier is an international best-selling author, engaging speaker, passionate coach, and experienced business consultant. Her mission is to help individuals and organizations develop a vision and successfully execute the steps necessary to make that vision a reality.

Michelle has 15+ years of corporate and professional experience. She has worked with a wide range of different businesses – from nationally acclaimed non-profits to Fortune 500 corporations. This wide experience has enabled her to become an expert in leadership, change management, operations, marketing, and technology. She also possesses an expertise in training and professional development.

In addition to her coaching/consulting practice, Michelle is the CEO/Founder of Create Honesty, as well as the Managing Director of the Worcester Area Chapter of Polka Dot Powerhouse. 

The End of Advertising As We Know It

Episode 71 - The End of Advertising As We Know It

I’m not going to lie. Advertising is interruptive.

Advertising is annoying.

Advertising is a waste of time unless you’re doing it differently than you did back in the day.

You can only throw so much money into advertising before those on the receiving end are going to completely ignore you.

I read a ridiculously awesome article written by Frank McKinley recently, "Why Advertising Doesn’t Work." You can read it for yourself on Medium here: https://medium.com/publishous/why-advertising-doesnt-work-51eb21df575c

In this article, Frank talks about how much the world has changed and how ineffective “buying interruptions” is these days.

Stop the insanity, I say.

Personally, I love advertising.

I love marketing.

I love social media.

But the same old same old simply isn't working anymore.

You. Me. Everyone of us in this business has to concentrate more on authenticity, creativity, transparency and immediacy.

Enough with the smoke and mirrors.

Enough with the clever hacks and chicanery.

Enough with the monstrous budgets.

If you ask me, just being yourself is the best advertising you can buy today.

Share the News on Social Media

Episode 70 - Share the News on Social Media

I can’t tell you how many people, businesses and brands tell me they don’t know what to say on social media.

They’re speechless. They’re at a loss for words.

There are countless things to say, of course, but the first thing I tell them is to just share the news.

Share the news about what’s going on in both your professional and personal lives.

Share the news about your products and services.

Share the news about your colleagues, clients and customers.

Share the news about your hobbies and interests, family and friends.

Share the news about the community in which you work or live.

News travels fast on social media. It's where more and more people are turning to get their news, too.

Don’t ever worry about what to say on social media. Just share the news.

Age Doesn't Matter on Social Media

Episode 69 - Age Doesn't Matter on Social Media

Age doesn’t matter on social media.

In a recent issue of AARP The Magazine, there’s a series of profiles on “older Americans” who are crushing it on social media.

People like Lili Hayes, Scott Wadsworth, Herbie Russ, Irvin Randle, Judith Boyd, Angie Schmitt and others. You can read the article in its entirety here: https://www.aarp.org/home-family/friends-family/info-2019/influencers-over-50.html

These people are looked up to like rock stars and celebrities on YouTube, Instagram, Twitter and Facebook. They’re influencers and authorities, thought leaders and entertainers, gurus and trendsetters.

And yes, they’re all over 50 – like me.

Age doesn’t matter on social media.

Age shouldn’t matter anywhere.

Nobody should be looked at differently because they are older than you.

No one should be judged, stereotyped, underestimated or treated unfairly because of their age, young or old. There are no boundaries to talent and ability.

There are no limits to what people can do in both their personal and professional lives.

Age doesn’t matter on social media.

Age shouldn’t matter anywhere. Period.

A Few Words with Lysa Miller

Episode 68 - A Few Words with Lysa Miller

In this episode, I talk to Lysa about everything from her agency, 3 Media Web, to the town in which she lives and works, Hudson, Massachusetts. Lysa is someone who believes strongly in helping people, and so much of what she says during our conversation is - indeed - so helpful and inspirational. From marketing to social media, volunteerism to leadership, we cover a lot in a little more than 30 minutes. Listen...

About Lysa Miller (In Her Own Words from Her LinkedIn Profile)

I love people and I love helping people at heart. So when you put that into your job, it's pretty amazing. Whether it is a business referral, an introduction, including everyone in a social event, or cooking for someone in need, my love for people goes into everything I do. Because you have to do what you love, I put that into my job at 3 Media Web where I am a Partner and Co-founder, and VP of Business Development.

It was natural to become an entrepreneur because of my love for helping people and the energy it gives me. I grew my own business (Ladybugz.com) by helping people promote their businesses, solve their challenges, and helping them to do what they love as a business. Although for many years I have worked in the capacities of a web designer, project manager, SEO guru, marketer and social media maven, it's now my time to focus on growing my own business at a higher level.

After a merger with 3 Media web, I found my way out of daily operations and now rely on my amazing team here at 3 Media Web to create innovative web solutions for our clients. Daily, our team continues to blow me away with their capabilities. I am truly blessed to be doing what I love, helping people, and working with such an amazing team of digital rockstars!

So now, it's all about meeting more people, the right people and helping them find the right solution for their businesses, specifically in B2B, manufacturing, biotech, IOT and high-tech. If they are not a good fit for my company then I will find them a great reliable partner to count on.

Writing and PR have always been a passion and I continue to provide thought leadership on clutch.co, and write about businesses in our region on massvacation.com I have been featured in Entrepreneur.com, Fortune.com, MSN Money, CIO and Business Insider for my insights into women and entrepreneurship, business growth, and digital-related topics.

Feel free to connect with me, cause you know, I love meeting people.

Marketing is Supporting

Episode 67 - Marketing is Supporting

Marketing today is as much about supporting people as it is about changing their minds.

In a blog post recently (which you can read here: https://businessesgrow.com/2019/04/15/seth-godin/), Mark Schaefer “politely” disagrees with something from Seth Godin's latest book, This Is Marketing: You Can't Be Seen Until You Learn To See.

I previewed some of Seth’s book online, but I haven’t read it in its entirety.

According to Mark, though, Seth writes, “Marketers make change.” Yet Mark feels differently. He feels that marketers should be “coming alongside” customers, not changing them.

I think they’re both right. I think that by supporting our customers, clients and constituents, we have a better chance of wining them over and earning their business.

Frankly, I have always agreed with anything either of these iconic, grandmasters of marketing say. And that's not going to change now.

What about you?

Do you think marketing should be about helping your audience or about changing them? Or can it be both at the same time?

What do YOU think?

 

Use Social Media Like John Legere

Episode 66 - Use Social Media Like John Legere

He is outgoing and outspoken, transparent and transformative.

He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of how senior-level business executives should use social media, if you ask me.

He is John Legere, CEO of T-Mobile.

Not only does he know how to call attention to himself and the company he presides over, he is also very thoughtful of others, altruistic and philanthropic.

In fact, this super successful UMass Amherst grad recently raised $4.5 million for Boston’s Dana-Farber Cancer Institute, thanks in large part to the large, loyal following he has on social media.

John Legere knows what he’s doing, folks, in the C suite and on social media.

Follow him and learn from the best. 

 

A Few Words with Cindy Moore

Episode 65 - A Few Words with Cindy Moore

Cindy and I got together for coffee recently at Peet's Coffee in Sudbury, Massachusetts, where we talked about her role as a health and wellness coach, how she uses marketing and social media (especially her blog, For the Run of It) to promote Isagenix products (dietary supplements, etc.), running and more. Listen... 

About Cindy Moore

Lifestyle Guidance
My own journey began with changing my nutrition and has led to fantastic results; going from a typical couch potato to a triathlete. This enables me to bring a high level of empathy, respect, and understanding.  I know where you are coming from, because I was there! 

Wellness Experience
I have experienced an amazing life change and can coach you on all I have learned during the process. My client success stories reflect my ability to, time after time, help clients improve  their health and achieve a higher level of life satisfaction.  

Active Coaching
My experience of growing from a non-athlete to a triathlete, along with my husband's years as a marathon runner, allow us  to provide you, the client, with the tools and methods you need to find your results and achieve your goals. 

Visit Cindy's website at http://www.fortherunofit.info/

 

A Few Words with Susan McKenney and Tom Libby

Episode 64 - A Few Words with Susan McKenney and Tom Libby 

In this episode, I talk to Susan McKenney and Tom Libby, co-founders of Smarketing Connect, an online guide that connects the local startup and small business community with marketing and sales resources (https://www.smarketingconnect.com/). 

Susan McKenney

Susan has a passion for connecting people and giving referrals. Susan is a co-founder of Diversified Sales Solutions and Smarketing Connect. She helps small companies and startups achieve improve results through Sales performance, planning & management,. She works to improve sales representatives business goals by sales enablement and sales process improvement. Her specific niche is teaching and training on the power of Networking and Referral based selling. She most recently helped launch the Smarketing Connect to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals. She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped recruit and build sales organizations, creating direct selling teams. She has developed and conducted "custom" sales and product training programs for small companies and startups. She has consulted many small businesses in MA in the last six years.

Tom Libby

Tom is a seasoned Sales VP and Business Development Executive. He is a Co-Founder of the SmarketingInstitute.Org and also the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions. Getting Sales strategy right is part vocation, part mission for Tom. Over the past 18 years Tom has developed his management, leadership, and sales skills in diverse industries and includes experiences in startups, small companies up to and including fortune 500 companies. He has received numerous awards and accolades during his career. He is a business professional with demonstrated results, as well as the ability to produce in high pressure situations. Today, Tom uses his sales & management experience to deliver interim management, training and coaching to small companies.