Bob Cargill’s Marketing Show

Use Social Media Like John Legere

Episode 66 - Use Social Media Like John Legere

He is outgoing and outspoken, transparent and transformative.

He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of how senior-level business executives should use social media, if you ask me.

He is John Legere, CEO of T-Mobile.

Not only does he know how to call attention to himself and the company he presides over, he is also very thoughtful of others, altruistic and philanthropic.

In fact, this super successful UMass Amherst grad recently raised $4.5 million for Boston’s Dana-Farber Cancer Institute, thanks in large part to the large, loyal following he has on social media.

John Legere knows what he’s doing, folks, in the C suite and on social media.

Follow him and learn from the best. 

 

A Few Words with Cindy Moore

Episode 65 - A Few Words with Cindy Moore

Cindy and I got together for coffee recently at Peet's Coffee in Sudbury, Massachusetts, where we talked about her role as a health and wellness coach, how she uses marketing and social media (especially her blog, For the Run of It) to promote Isagenix products (dietary supplements, etc.), running and more. Listen... 

About Cindy Moore

Lifestyle Guidance
My own journey began with changing my nutrition and has led to fantastic results; going from a typical couch potato to a triathlete. This enables me to bring a high level of empathy, respect, and understanding.  I know where you are coming from, because I was there! 

Wellness Experience
I have experienced an amazing life change and can coach you on all I have learned during the process. My client success stories reflect my ability to, time after time, help clients improve  their health and achieve a higher level of life satisfaction.  

Active Coaching
My experience of growing from a non-athlete to a triathlete, along with my husband's years as a marathon runner, allow us  to provide you, the client, with the tools and methods you need to find your results and achieve your goals. 

Visit Cindy's website at http://www.fortherunofit.info/

 

A Few Words with Susan McKenney and Tom Libby

Episode 64 - A Few Words with Susan McKenney and Tom Libby 

In this episode, I talk to Susan McKenney and Tom Libby, co-founders of Smarketing Connect, an online guide that connects the local startup and small business community with marketing and sales resources (https://www.smarketingconnect.com/). 

Susan McKenney

Susan has a passion for connecting people and giving referrals. Susan is a co-founder of Diversified Sales Solutions and Smarketing Connect. She helps small companies and startups achieve improve results through Sales performance, planning & management,. She works to improve sales representatives business goals by sales enablement and sales process improvement. Her specific niche is teaching and training on the power of Networking and Referral based selling. She most recently helped launch the Smarketing Connect to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals. She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped recruit and build sales organizations, creating direct selling teams. She has developed and conducted "custom" sales and product training programs for small companies and startups. She has consulted many small businesses in MA in the last six years.

Tom Libby

Tom is a seasoned Sales VP and Business Development Executive. He is a Co-Founder of the SmarketingInstitute.Org and also the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions. Getting Sales strategy right is part vocation, part mission for Tom. Over the past 18 years Tom has developed his management, leadership, and sales skills in diverse industries and includes experiences in startups, small companies up to and including fortune 500 companies. He has received numerous awards and accolades during his career. He is a business professional with demonstrated results, as well as the ability to produce in high pressure situations. Today, Tom uses his sales & management experience to deliver interim management, training and coaching to small companies.

A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles

Episode 63 - A Few Words with Jordan Mackey, Elizabeth Rose and Scott Myles

It was a pleasure to speak with chef Jordan Mackey - who will soon be reopening what was formerly known as the restaurant, 29 Sudbury, as Twenty-Nine Rustic Mediterranean - along with marketing consultant, Elizabeth Rose, and investor, Scott Myles.

During this conversation, we addressed everything from the new restaurant's menu to its renovations and decor, not to mention how Jordan and his team are using marketing and social media to get the word out about his exciting, new dining digs. Listen and enjoy...

A Few Words with Katelin Cwieka

Episode 62 - A Few Words with Katelin Cwieka

I met Kate last year at a marketing conference in Boston after having seen her on Twitter as @BankSmartKATE. I've been very happy to be able to stay in touch with her ever since, especially knowing how much we have in common from social media to running to both being graduates of Framingham's Leadership MetroWest. 

In this conversation, Kate and I talk about her many important social media responsibilities on behalf of Avidia bank, including the distribution of both paid and organic content, the scheduling and automation of a comprehensive content calendar for the bank's different branch locations, real-time publishing, a brand ambassador program, community outreach and much more. Listen and enjoy...

Kate Cwieka, VP – Social Media and Brand Communications Manager, Avidia Bank 

This social media marketing maven got her start with her own fashion and event blog.  After working as a freelancer and agency, she moved on to the financial marketing life at Avidia Bank.  

Kate isn’t limited to marketing and banking.  Kate is a lover of music and IPAs, so you may have even heard that she coordinated a beer collaboration between Avidia Bank and a local brewery which was launched at a music festival!  Her quest is to find ways she can make Avidia stand out in the market, usually through a long, thought out PR Stunt.  You can follow her on Twitter and Instagram at @BankSmartKATE.

A Few Words with Jeffrey Gordon

Episode 61 - A Few Words with Jeffrey Gordon

I met Jeffrey just a few months ago through a mutual friend of ours - thanks, Lysa - in Hudson, Massachusetts. We have done a little volunteering together for a local nonprofit organization and we both have "residencies" in our respective areas of expertise at a new co-working facility in Hudson called Out of Office. 

During this conversation, I ask Jeff questions about his company, Ideal Video Strategies, how he helps his clients take their video production to the next level, personal branding, social media, marketing and more. Listen... 

About Jeffrey Gordon

Jeffrey Gordon had been working in the corporate world for over 10 years and was was looking for a more satisfying career. After lots of thought and discussion with his wife, Krista, Jeff decided to take the risk of starting his own company, Ideal Video Strategies. His desire to make a difference in people’s lives and be more active in his community has spearheaded this undertaking.

Jeff has a Master’s Degree in Education Media Design from Full Sail University and a Bachelor’s Degree in Digital Recording Arts from New England Institute of Technology. He is a certified expert in Adobe Premiere Pro and has won multiple Telly Awards and AVA Digital Awards for his work.

When not working, Jeff enjoys spending time with his wife and two young kids, Caitlyn and Alex. They keep him pretty busy! He also likes to spend time in his gardens, growing flowers and vegetables. He considers himself to have a very green thumb!

Your Brand Is Not What You Say You Are

Episode 60 - Your Brand Is Not What You Say You Are

If you think you define your own brand, think again.

Your customers, clients and connections define your brand. They say what your brand is, not you.

Do you practice what you preach?

Do your actions match your words?

Do you not just talk the talk, but walk the walk, too?

The best brands among us live, breathe, work and play what they say they are day in and day out, time and time again.

They don’t rest on their laurels.

They don’t ever stop evolving.

They listen to their audience’s feedback and don’t just meet but exceed their expectations.

Whatever they have to offer – products, services, advice, support, you name it – is always more than appreciated by those on the receiving end.

P.S. How can I help YOU? Branding. Social media. Copywriting. Content. You name it. Please don't hesitate to reach out to me at Cargill123@gmail.com. Anytime.

https://www.linkedin.com/in/bobcargill/

http://thebobcargill.com/

https://twitter.com/cargillcreative

Are You a Hyperleader?

Episode 59 - Are You a Hyperleader?

Are you a hyperleader?

Do you know someone who is a hyperleader?

I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("The age of the hyperleader: when political leadership meets social media celebrity" https://www.newstatesman.com/politics/media/2019/03/age-hyperleader-when-political-leadership-meets-social-media-celebrity).

Paolo uses the term in referring to certain types of politicians who may be more popular than the parties they represent and are particularly adept at using social media to engage with their constituents.

I’m using the term in referring to people you and I may know in the business world.

These are people who can be game-changers.

They can single-handedly attract more attention to the brands and businesses they represent than those entities can themselves.

These are people you want on your side.

These are people you want working on your behalf.

A Few Words with Jamie Bradley

Episode 58 - A Few Words with Jamie Bradley

I've known Jamie for a long time, as our paths have crossed regularly over the years at Boston-area marketing events. We're both experienced veterans in the industry and big believers in time-tested, traditional business principles, but we are also proponents of digital marketing and early adopters of social media. 

In this conversation - which took place outdoors on an early March morning in Newton Upper Falls along the fast-flowing Charles River - we talk about what channels and formats work best in marketing today, including direct mail, print, email and yes, of course, social media. Listen...

Jamie Bradley

Jamie has spent over 30 years working with organizations to produce communications materials, starting in 1977 as an entry level graphic designer for the daily newspaper at the University of Massachusetts Amherst.

Having spent many years as an account executive for various web and sheet fed printing companies selling their limited capabilities, he moved into outsourced print management services so he could more effectively address the individual needs of his clients. This included positions at companies that also produced embroidered apparel and promotional products, where he developed Print On Demand web sites and branded Company Web Stores.

Jamie has been the winner of both regional and international printing awards, has been published in various business journals and newsletters, and invited to speak before industry events, college design students and corporate marketers on printing technologies.

A Few Words with Jill C. Baker

Episode 57 - A Few Words with Jill C. Baker 

The springboard for this episode with author, Jill. C. Baker, was her Sutherland Series books, each of which is centered (according to Jill's website http://jillcbakerauthor.com/) "around the family of Sarah Sutherland - an average woman, a working mom, someone not too different from most of us - other than in her ability to transcend time." 

In this conversation, we talk about what has gone into the writing of these books - characterized, again, according to Jill's website, as "historical fiction with a touch of paranormal" - as well as the marketing of them, including the use of social media.

Jill takes us behind-the-scenes of her publishing process, sharing a number of great tips and anecdotes that will interest anyone who wants to see their own book to fruition.

She also talks candidly about how much she has learned herself as a new author and the unique challenges of promoting her own work. 

Later in our chat, we are joined by our mutual friend, Scott Myles, who has a lot to say about what Jill has written so far as a reader and, yes, fan.

Thanks, Scott, for adding so many good points to our discussion, including a number of tips and suggestions for increasing Jill's book sales. 

And, of course, thank you, Jill! 

I know both Jill and Scott, by the way, from a networking group I co-founded in Sudbury (MA) nearly eight years ago with Phil Hollows called the Sudbury Social Tweetup, a monthly event for those interested in social media and marketing.