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Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
Episodes
Tuesday Mar 12, 2019
Tuesday Mar 12, 2019
Episode 58 - A Few Words with Jamie Bradley
I've known Jamie for a long time, as our paths have crossed regularly over the years at Boston-area marketing events. We're both experienced veterans in the industry and big believers in time-tested, traditional business principles, but we are also proponents of digital marketing and early adopters of social media.
In this conversation - which took place outdoors on an early March morning in Newton Upper Falls along the fast-flowing Charles River - we talk about what channels and formats work best in marketing today, including direct mail, print, email and yes, of course, social media. Listen...
Jamie Bradley
Jamie has spent over 30 years working with organizations to produce communications materials, starting in 1977 as an entry level graphic designer for the daily newspaper at the University of Massachusetts Amherst.
Having spent many years as an account executive for various web and sheet fed printing companies selling their limited capabilities, he moved into outsourced print management services so he could more effectively address the individual needs of his clients. This included positions at companies that also produced embroidered apparel and promotional products, where he developed Print On Demand web sites and branded Company Web Stores.
Jamie has been the winner of both regional and international printing awards, has been published in various business journals and newsletters, and invited to speak before industry events, college design students and corporate marketers on printing technologies.
Tuesday Mar 05, 2019
Tuesday Mar 05, 2019
Episode 57 - A Few Words with Jill C. Baker
The springboard for this episode with author, Jill. C. Baker, was her Sutherland Series books, each of which is centered (according to Jill's website http://jillcbakerauthor.com/) "around the family of Sarah Sutherland - an average woman, a working mom, someone not too different from most of us - other than in her ability to transcend time."
In this conversation, we talk about what has gone into the writing of these books - characterized, again, according to Jill's website, as "historical fiction with a touch of paranormal" - as well as the marketing of them, including the use of social media.
Jill takes us behind-the-scenes of her publishing process, sharing a number of great tips and anecdotes that will interest anyone who wants to see their own book to fruition.
She also talks candidly about how much she has learned herself as a new author and the unique challenges of promoting her own work.
Later in our chat, we are joined by our mutual friend, Scott Myles, who has a lot to say about what Jill has written so far as a reader and, yes, fan.
Thanks, Scott, for adding so many good points to our discussion, including a number of tips and suggestions for increasing Jill's book sales.
And, of course, thank you, Jill!
I know both Jill and Scott, by the way, from a networking group I co-founded in Sudbury (MA) nearly eight years ago with Phil Hollows called the Sudbury Social Tweetup, a monthly event for those interested in social media and marketing.
Saturday Mar 02, 2019
Saturday Mar 02, 2019
Episode 56 - Don't Be a One-Trick Pony on Social Media
Don’t be a one-trick pony on social media.
Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others.
LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.…you want to be working the crowd in a multitude of places. You want to be diversifying your efforts.
Once you've tested and learned where you get the biggest bang for your buck, you want to focus there, of course. But you don’t want to overlook the importance of having a presence elsewhere at the same time.
You never know where you’re going to get the most traction down the road. You may think you’re getting good results where you are now, but you have no idea how many opportunities you could be missing elsewhere.
Don't be satisfied with success on just one channel.
Don't give short shrift to your options.
Don’t be a one-trick pony.
Tuesday Feb 26, 2019
Tuesday Feb 26, 2019
Episode 55 - Check In With Others
Check in with your customers, clients, colleagues, connections and constituents.
Check in with your friends and family, even complete strangers.
I recently had a ridiculously awesome breakfast at J&M Diner in Framingham, Massachusetts, with my wife, Barbara, my sister, Cathy, and my mom.
The food was delicious.
The service was impeccable.
While waiting to be seated, I noticed a sign for employees that reminded them to “check in with tables.” Underneath that line, it listed the following three questions…
How are you?
How's everything?
Can I get you anything else?
And then, in all caps with two asterisks on each side, was the word, “SMILES.”
What’s written on that sign is something ALL businesses and brands should heed.
All of us should be checking in with our tables, so to speak, in both our professional and personal lives.
We should always be asking people around us how they are doing and if we can help them in any way whatsoever.
That would be good for business.
That would be good for everyone in so many ways.
You. Me. All of us should take a cue from the people who work at J&M Diner and be kind, courteous, helpful and friendly.
Thursday Feb 21, 2019
Thursday Feb 21, 2019
Episode 54 - Hold Yourself Accountable on Social Media
Hold yourself accountable on social media.
Be conspicuous in your presence on LinkedIn, Twitter, Facebook, Instagram, YouTube and the like.
Don’t be missing in action.
Be alert and attentive, engaging and enlightening.
This is not a virtual existence we’re talking about, this is reality.
This is where your customers, connections and constituents expect to interact with you.
This is where your friends, family, followers and fans look for you.
Businesses, brands, you, me…we’re all accountable to one another on social media in 2019 and beyond.
If we’re out of sight on social media, we’re out of mind.
Don’t be invisible. Don’t be shy. Don’t be indiscernible. Don’t be hush-hush.
Share and share alike on social media.
Be generous and kind.
Give as much as you take on social media. Hold yourself accountable there.
Monday Feb 11, 2019
Monday Feb 11, 2019
Episode 53 - You've Got to Work It on Social Media
It took K-Pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram.
That was a Guinness World Record, eclipsing the previous record set by Pope Francis.
I wouldn’t be able to build a following that big in a lifetime, never mind in half a day. And - likely - neither would you.
Unless you’re a celebrity, a popular brand or someone who can afford a big advertising budget, there are no shortcuts to success on Instagram, Facebook, Twitter, YouTube, LinkedIn and the like.
It takes time, talent and tenacity to build a following on social media.
You’ve got to share plenty of relevant, quality content on a regular basis to build enough of an audience to be successful on social media.
There are no shortcuts, no hacks, no secrets, no magic bullets.
You've got to work it on social media.
P.S. How can I help YOU? Social media. Copywriting. Content creation. Public speaking. You name it. Please don't hesitate to reach out to me at Cargill123@gmail.com. Anytime.
Thursday Feb 07, 2019
Thursday Feb 07, 2019
Episode 52 - When Social Media Catches Fire
No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral.
I recently watched the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” and found it to be as exasperating as it was entertaining.
So many people were hurt in so many ways, especially financially and emotionally.
Not only did a group of popular celebrity influencers promote Fyre Festival on social media, but music fans who shelled out big bucks to attend this epic flop used social media, too, to get the word out about their miserable experience there.
Yup, social media can giveth and social media can taketh away.
For better or worse, social media can catch fire. Use it with care. Use it for good.
Tuesday Jan 29, 2019
Tuesday Jan 29, 2019
Episode 51 - Selfies on Social Media
Selfies are being taken everywhere.
People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings.
Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary.
Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects.
Look all around you. Everybody likes selfies.
P.S. Let me know how I can help you with selfies, social media, copywriting, content, public speaking...you name it. Anytime. You can reach out to me at Cargill123@gmail.com. Thanks!
P.P.S. Thanks to Podbean for being so ridiculously awesome!
Wednesday Jan 23, 2019
Wednesday Jan 23, 2019
Episode 50 - Honor Your Audience
How do you honor your audience?
How do you give thanks to your followers, fans and friends?
How do you show your customers and prospects how much you appreciate their loyalty, support and business?
On New Year’s Day this year, the Boston Bruins played the Chicago Blackhawks in the NHL (National Hockey League) Winter Classic at the legendary Notre Dame Stadium.
Some 76,000 fans or so were in attendance to see a ridiculously awesome game which the Bruins ended up winning, 4-2, over the Blackhawks.
After the game was over, both teams took turns saluting the massive crowd by holding their hockey sticks in the air. It was the players’ way of saying “thanks for you support. We couldn’t have done it without you.”
Great gesture. Great example.
You may not play hockey for the Boston Bruins, but you can still honor your audience similarly. Maybe not by raising a hockey stick in the air, but you can show appreciation to your constituency by giving them a shout-out online, treating them to lunch, profiling them in your newsletter, sending them a handwritten thank-you note...you name it.
There are countless ways you can honor your audience like the Bruins and the Blackhawks honored theirs.
P.S.
P.S. How can I help YOU? Social media. Copywriting. Content creation. Public speaking. You name it. Please don't hesitate to reach out to me at Cargill123@gmail.com. Anytime.
Tuesday Jan 15, 2019
Tuesday Jan 15, 2019
Episode 49 - Try, Try Again on Social Media
Content creator extraordinaire, Zack Scriven, put together a ridiculously awesome video (https://youtu.be/sh68R_qQo3U) recently on how to grow a LinkedIn page.
Two of the five tips Zack shared particularly resonated with me, as they are exactly what I find myself telling my own clients all the time – “post consistently” and “never give up.” I couldn’t agree more with you, Zack.
Far too many brands and businesses underestimate the time, talent and tenacity it takes to build a solid following not just here on LinkedIn, but on any social media platform.
You need to be conspicuous in your presence on social media if you expect to be a success there.
You need to share a steady stream of relevant, valuable content with your audience to stand out among the competition and clutter.
If at first you don’t succeed on social media, you need to try, try again.
P.S. How can I help YOU? Social media. Copywriting. Content creation. Public speaking. You name it. Please don't hesitate to reach out to me at Cargill123@gmail.com. Anytime.